How’s That for a 22 month old company

• Ecommerce Industry in India (Non-Travel)

• The Largest Players Ebay – 120 Crores Indiatimes Shopping – 60 Crores Rediff Shopping - 35 Crores Indiaplaza - 30 Crores Others - 150 Crores

HomeShop18 – 500 crores and counting ……

Promoted by Network18 – India’s premier Media & Broadcasting Group – which owns the most admired media brands in the country.

HomeShop18 – Stellar Credentials

In 2007, our journey started as an idea…TV SHOPPING

Who will buy our products ?

What products will work ?

Poor Perceptions ofTV Shopping - Magic Products- Down market- Not for Me

What kind of content will work ?

How should we build credibility ?

There were no past experiences to learn from, there were only questions…2

• Sauna Belt

• Rudraksh

• Hair-raising (!) solutions

• Before-and-after miracles

Thus far, India had only witnessed teleshopping…

Magic products, dubbed infomercial, tacky execution…No credibility!

The image of Home shopping was linked to teleshopping…

3

HomeShop18 – Also India’s only true VIRTUAL Retail Business

TELEVISON WEB CATALOGUE MOBLE (to launch soon)NEWS

India’s only comprehensive direct-to-home business

HomeShop18: Technology for Service

Integrated technology backbone to service customers, vendor and logistics partner

Cal

ls (d

aily

)

1,700

15,00025,000

40,000

0.12Mn

1.5Mn

3Mn

7.5Mn

Cus

tom

er b

ase

So, has the concept worked?Has the customer accepted this new domain of shopping?

A new customer every 8 sec, 2 Mn CRM base, 18% repeat…

9

350

2,000

3,000

9,000

26X in 3 years

Ann. Gross Sales (INR Mn)

425

2,200

5,000

10,000Daily Transactions

23X in 3 years

And has it worked for our Brand partners and Vendor associates?

● 4.5% of digicam market ● Largest retailer of steel dinner sets ● 5+ cr Jewellery every month

● Largest retailer for Reebok ● 2nd Largest retailer of Microwave Ovens for Whirlpool

A Launch Pad, Liquidation platform and an Alternate Distribution channel that Demonstrates, Distributes and Builds Brand Equity

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But it’s many businesses all rolled into one

HomeShop18: Unique Business Model in India

It’s “direct to customer”

HomeShop18: Strengths in Sourcing; Great Consumer offers

20+ Product Categories68+ Sub Categories

Wide range of offerings

Mega Brands

Innovative & Exclusive Products & Offers

Food Saver is a appliance which preserves food by Vacuum Packing it.

Exclusive partner for Converse 3 idiots merchandise

An industry first –T-Series content loaded cards with mobiles

Product developed exclusive for HomeShop18

HomeShop18: Super Consumer Experience

• In-house managed 250-seat call centre

• Integrated single point ordering and after sales support

• Consistent quality of service

• Doorstep “Free Home Delivery” in 2750+ cities across India

• Consumer centric policies: 15 days no questions asked money back guarantee Multiple payment options including “Cash on Delivery”

India’s 1st & only 24 hour TV shopping channel

India’s No.2 shopping website

A logistics footprint reaching

2750 cities

24 hour in-house

400-agent sales center

400+ vendors,

20000 SKUs

Integrated,

real-time IT Systems

HomeShop18: Leaving no stone unturned to build Credibility & Trust for HomeShopping

Today HomeShop18 is a formidable force – Brands see value in us

New Launches

Product Share gains

Stock Liquidation

Brand visibility

Oster Food Saver

Exclusive right for Oster Food Saver – an innovative concept to preserve food

HomeShop18 is the largest retailer for Reebok in certain categories

8000 pieces of Motorola F-3 were liquidated in a month

Has helped small regional players become visible nationally

HomeShop18 is becoming the preferred shopping destination for customers

Great Value• MahaSale• Diwali Dhamaal• Weekend Loot• Today’s Best Value

Unparalleled Convenience • 2750+ city• Doorstep Delivery

Super Quality• Whirlpool• Samsung• Peter England• IFB

HomeShop18 is building a unique success story

HomeShop18 – a super brand that creates value for all its stakeholders!!

• Over 2Mn CRM base in just 2 years

• 20% repeat customers

• Customer acquisition rate @ 8 sec

• No.1 retailer for Reebok

• 3% share of Microwave Ovens

• 4% share of cameras &

camcorders

• Largest retailer of dinner sets

• Largest retailer of fashion jewellery

Thank you!

Welcome to the HomeShop 18 world!

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