THANK YOU.

Highlights

• Objective: To highlight the launch of Chetan Bhagat’s new book, What Young India

Wants, on HomeShop18.com

• Strategy: Mix Insights on Consumer Sentiments along with a brand connect

• Campaign Name: #18ThingsIWant

• Core Achievements:

– The brand trended within 15 minutes of launch & went on to trend worldwide all the way

until the next day

– Awareness on the book and brand was spread across digital

#18ThingsIWant 8th August 2012

The Concept

• Everyone loves to talk about WHAT THEY WANT

• We plugged in a Brand Connect asking audiences to tell us 18 Things They Want in life

• Conversations ranged from a happy life, anti corruption all the way to mobile phones & shopping

Conclusion: People WANT a lot of things & people who are willing to listen

Statistics

• Trended in all the Cities, India and Worldwide • Trended in Less than 15 Minutes • Cumulative Reach of Over 1.6 Million • Over 1.3 Million Mentions • Over 3 Lakh RTs

Trend began at 12:47 pm

In less than 15 minutes reach at No 1

City and Nationwide Trend

We even trended WORLDWIDE

And we continue to do so…

From No 3 to No 1 in a few hours

Tweets by Other Brands

A few Conversations

What our Tweeps Wanted

People linked pictures with the hashtag

Outreach beyond Twitter

Influencers from Around The World

Words Associated with the #18ThingsIWant

Twitter Reach – Over 1.3 Million

Positive

Negative

Positive: Negative Ratio was 24:1

More Numbers

Over 1.3 Million Mentions

Over 3 Lac Retweets

Additional Stats – Restricted to 1500 Tweet Related Stats

Before Trend Could start

After Trend started

Increment by 48 Followers

Thank You