Ethan Chazin Personal Branding for Career Success

Building The BrandCalled YOU

Thanks to:

Let Me Introduce Myself…

What You Should Know About Me

20 Years In Corporate America Began Career as Recruiter Marketing & Sales Background Teach Organizations How toSELL Themselves Transition in 2009 from Career Coach to Business Coach

In Today’s Global Economy, the OLD

Ways (price, quality, service) of Achieving

TRUE Competitive Advantage Are

DEAD!

Only Through BRANDING Can We Achieve Lasting

Differentiation

What’s a Brand?

Is it a LOGO?

…tagline?

“Finger-Licking Good.”

“We Bring Good Things

to Life.”

“Quality isJob One.”

…a jingle?

Could It Bea Promise?

…the promise ofsomething truly:

Memorable Invaluable

Unique

Definitions Abound

Definitions Abound

“A name, term, sign, symbol or a combination of these, that identify the maker or seller of the product.”

Phillip Kotler & Gary ArmstrongPrinciples of Marketing

Is it PERCEPTION?

How do people perceive YOU?

What’sYOUR

Brand?

The Q Score

What’s Your Q-Score?

Q Score

The Q Score is a measurement of the familiarity and appeal of a brand, company, celebrity, or a TV show, used in the US. The higher the Q Score, the more highly-regarded the item or person is among the group that is familiar with them. Q Scores and other variants are primarily used by the media, marketing, advertising and PR industries.

$

$$

$

Stand Out in a Crowd

YourMarketing

5Ps

• PRICE: Know Your Worth

• PLACE: Meet With the Right People

• PROMOTION: You Can’t Sell What You Don’t Know. Why Should Someone Want to Hire You?

• PACKAGING: Dressing for Success

• PRODUCT: Your Life As Features & Benefits

Your Marketing 5 Ps

Know Yourself:Your Product

Features &Benefits

EXPERIENCETRAINING

VOLUNTEER WORK

HOBBIES &

INTERESTS

CONTACTSLANGUAG

E

VALUES & BELIEFS

EDUCATION

Your Brand Goes Networking

Your Brand Goes Networking

The 5-2-1 Goal

Your Brand Goes Networking

The 5-2-1 Goal:5 SECONDS2 MINUTES

1 HOUR

Take a “STRATEGIC” Approach: Be SELECTIVE

The Meet Up/LinkedIn Backlash Track all of Your Contacts Follow Up In 24 Hours or Trash Those

Business Cards Get Personal Business Cards

Your Brand Goes Networking

• Extend Your Brand to Your Sales Collateral:– Bios: Written + – Brochures– Fact Sheet – Resumes– Cover Letters– Business Cards–Website– Blog

Your Brand Goes Networking

+

• Become a Subject Matter Expert• Get Published• Start a Blog• Post Relevant Comments EVERYWHERE to Build

Your Search Engine CRED• Produce White Papers• Build Rolodex of References• Obtain Testimonials & Case Studies• Know Your Worth

The Brand Called YOU

Identify Your USP

The Brand Called YOU

U UNIQUES SELLINGP PROPOSITION

The Brand Called YOU

The Brand Called YOU

One Last Thing…

It’s NEVERToo Early to Start

Building Your BRAND