Elements and principles

Elements & Principles of Design

Created by Cheyenne Cuellar

For Desktop Publishing

November 10, 2011

The Elements

The building blocks of a visual image Line Shape Value Color Space Texture

Line

The path created by a moving point

Shape

The outline, edge or flat surface of a form

Value

The lightness or darkness of a color

Color

The way something looks when light strikes it

Space

An empty space or area in which something exists

Texture

The way an object looks like it feels

The Principles

How we use the Elements to create visually pleasing images Balance Unity Contrast Pattern Movement Emphasis

Balance

Arranged so the parts seem to be equally important or interesting

Unity

All the parts look as if they belong together

Contrast

A great difference between two things

Pattern

A choice of lines, colors or shapes, repeated over and over in a planned way

The End

Thank you