DESIGNElements&Principles

OBJECTIVESo Knowing what are the elements of

designo Knowing what are principles of design.o Knowing what are the qualities of great

designer.o Knowing what is the process of design a

logo.

DESIGNRealization of a concept or idea into a configuration, drawing, model, mould,

pattern, plan or specification and which helps achieve the item's designated

objective(s).

DESIGN"Simplicity is the ultimate

sophistication."

DESIGN"Design is a funny word. Some

people think design means how it looks. But of course, if you dig

deeper, it's really how it works.“

- STEVE JOBS

DESIGN

Elements:Are the ingriedents

Principles:Are how they are mixed

Line:The linear marks made with a pen or brush or the edge created when two shapes meet.

DESIGNELEMENTS

Shape:A shape is a self contained defined area of geometric or organic form.

DESIGNELEMENTS

Color:The hue of the shapes, line ,,etc.Types:1. Primary2. Secondary3. Tertiary

DESIGNELEMENTS

DESIGNELEMENTS

Space:the area deep within the moment of designated design, the design will take place on.For a two-dimensional design, space concerns creating the illusion of a third dimension on a flat surface

DESIGNELEMENTS

Texture:the way a surface feels or is perceived to feel.

DESIGNELEMENTS

Form:may be described as any three-dimensional object. Form can be measured, from top to bottom (height), side to side (width), and from back to front (depth).

DESIGNELEMENTS

Unity/Harmony:all elements are in agreement, a design is considered unified.

DESIGNPRINCIPLES

Balance:Making the two sides of the canvas of your design is balanced.Types:• Asymmetrical• symmetrical

DESIGNPRINCIPLES

Emphasis:Dominance is created by contrasting size, positioning, color, style, or shape. The focal point should dominate the design with scale and contrast without sacrificing the unity of the whole.

DESIGNPRINCIPLES

Contrast:The important elements should standout from the design thru contrast between two objects thru colors, tones and values.

DESIGNPRINCIPLES

Rhythm:Rhythm in design is also called repetition. Rhythm allows your designs to develop an internal consistency that makes it easier for your customers to understand. Once the brain recognizes the pattern in the rhythm it can relax and understand the whole design.

DESIGNPRINCIPLES

Pattern:is a combination of elements or shapes repeated in a recurring and regular arrangement.

DESIGNPRINCIPLES

Proportion:Using the relative size of elements against each other can attract attention to a focal point. When elements are designed larger than life, scale is being used to show drama

DESIGNPRINCIPLES

COLORTHEORYHow are the colors affecting the emotions

BRNAD IDENTITY DESIGNThe definition and the process

BRNAD IDENTITY DESIGN

WHAT MAKES A GREAT

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WHAT MAKES A GREAT

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WHAT MAKES A GREAT

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WHAT MAKES A GREAT

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WHAT MAKES A GREAT

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WHAT MAKES A GREAT

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WHAT MAKES A GREAT

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WHAT MAKES A GREAT

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WHAT MAKES A GREAT

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WHAT MAKES A GREAT

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THE PROCESS OF BRAND IDENTITY DESIGN

THE DESIGN BRIEF

THE RESEARCH AND BRAIN-STORMING

SKETCHING

RENDERING “DIGITAL CONVERTED”

PRESENTING FINISHINGAND DELIVERING

Top 10 Qualities of great graphic designer.

• ARTISTIC ABILITY• CLIENT ORIENTED• COMMUNICATION• CREATIVITY• MANAGES PRIORITIES

• KNOWS AUDIENCE• OPEN TO CHANGE• STRATEGY• TEAMWORK• TECHNOLOGY

THANKS