Investigate design principles and elements.

Principles of Design

The Six Principles of DesignAlignmentBalanceContrastProximity/UnityRepetition/ConsistencyWhite space

Alignment

Alignment of elements in a pattern or grid.

Visual relationship between all of the elements in a layout, even if the elements are far apart.

2.02 Investigate design principles and elements. 4

Alignment refers to lining up the top, bottom, sides, or middle of text or graphic elements on a page.

Symmetrical BalanceElements of the design are centered or evenly divided both vertically and horizontally

Asymmetrical BalanceOff-center alignment created with an odd or mismatched number of elements.

Radial BalanceWith radial designs the elements radiate from or swirl around in a circular or spiral path.

ContrastThe use of big and small elements, black and white text, squares and circlesAdds emphasis to important information

Adds appeal

Proximity/Unity

Grouping elements to demonstrate their relationship to each other.

Makes it easier for the reader to understand the relationships between elements.

Repetition/ConsistencyRepeat some aspect of the design throughout the entire layout. Aids navigationImproves readability

White SpaceNegative or space empty of any color

Gives a design breathing room

Smoothes transition between elements

Rule of Thirds and GridsRule of Thirds – Using imaginary grids to visually divide the page into thirds vertically and/or horizontally and placing most important elements within those thirds.

Designing a logo

Keep it simple.

Boost recognition.

Create memorability.

Create trust.

Enhance admiration.

Avoid too many colors, multiple fonts and layered images.

A confusing or cluttered logo won't convey a clear message.

If there are too many visual elements in your logo, it will be difficult for the customer to process.

A tagline (or tag line) is a small amount of text which serves to clarify a thought for, or designed with a form of, dramatic effect.