Digital marketing - simplified by WSI

Simplified.

10 common internet marketing mistakes

that cost companies money and customers

Digital Evolution

• 2 Buttons

Birth

•50+ buttons

•Multiple remotes

Complexity

•Universal

•Touch

Simplification

•Voice

•Motion

•Camera

Natural State

INTERNET TECHNOLOGY GENERATIONS

MORE SITES. MORE NETWORKS. MORE DEVICES.

MORE COMPLEXITY.

We need a universal remote for

Internet Marketing

GET RESULTS BY USING ONLINE STRATEGIES THAT ARE

SIMPLE TO UNDERSTAND AND EASY TO FOLLOW

ABCs OF DIGITAL MARKETING

ABCs of Internet Marketing

10 SIMPLE questions

to get you started . . .

SITE. SIMPLIFIED.

Credibility (Pre-click)

#1 #2

#7

Google Instant Preview

Conversion (Post Click)

2%-10% of visitors convert.

What do the other 90% do?

SEARCH. SIMPLIFIED.

Poor PPC Landing Page

Ad clicks- through to dedicated offer page

Offer is clearly presented

Visitor Can take immediate action

Google+ Local

Create and claim your Google+ Local page

Check for NAP consistency

Name

Address

Phone

Across directories

SOCIAL. SIMPLIFIED.

Negative reviews

Good? Bad? Are you Invisible?

Consistency

Search availability of your COMPANY NAME on all major social networks

Claim your name before a competitor

MOBILE. SIMPLIFIED.

On the Go

Autodetect if the visitor is on a mobile device

Dedicated design for small touch screens

Offer reduced content targeted to needs of a mobile user

Link to the full website for visitors who need to find more

Be found in the ZMOT

SITE. SEARCH. SOCIAL. MOBILE. SIMPLIFIED.

Have a Plan

One person OWNS your digital marketing

All your online strategies have the same goals

Everything is measured equally and regularly

Know What’s Working

Free testing report at webscore.wsiworld.com

Schedule a complete webscan analysis

Summary

Site

• Poor Design

• Unclear Call To Action

Search

• No Dedicated Landing Pages

• Location. Location. Places.

Social

• Negative Reviews

• Secure Profiles

Mobile

• Mobile Ready, Mobile Specific

• Local Search

Simplified

• Have ONE plan

• Know what’s WORKING

PROFESSI ONA L BA CKGROUN D

• Certified Digital Marketing Consultant

• 20 year history of corporate sales and marketing

• Over 200 international business cases analyzed- focus on strategic planning and profitability

BUSI N ESS A CH I EVEMEN TS/A WA RDS

• Presidents Club Winner, multiple sales awards

PA ST I N DUSTRIES

• Telecom – Rogers and Sprint- wireless and wireline

• Advertising and publishing

@WSI_Sharon_Herr

/Sharon Herrnstein

/WSI_Sharon_Herr

SHARON HERRNSTEIN, BA, MBA

WSI DIGITAL MARKETING CONSULTANT