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How’s That Web Presence
Working For You?
1
7 Steps to start creating an online presence
that attracts new clients
Thursday, May 11, 2012, 8am
Fairwinds-Brighton Court, Lynnwood, WA
Presented by:
Melinda Davies, WSI Digital Marketing Consultant
AGENDA
1. Welcome
2. Introductions
3. Objectives
4. 7 Steps
5. Next steps …
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WELCOME
You are part of history!
Valuable information for local
business owners
More events to come …
3
INTRODUCTIONS
Your Name
Your Business
One item you want
to learn today!
4
OBJECTIVES
Interactive workshop
Information to help
YOUR business
Tangible next steps
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Why Digital Marketing is Important to
YOUR Business
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Your Customers are Becoming Digitized
… and the pace is increasing!
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… and so is YOUR business
It’s becoming more digitized every day!
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Let’s begin!
How’s that web presence
working for you?
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#1-Take INVENTORY of your online presence
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#1-Take INVENTORY of your online presence
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#2-Understand where YOUR
customers/clients spend time online
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Who is your target customer/client?
How do customers/clients interact
with your business currently?
Ask current customers/clients:
How would they like to interact?
And listen …
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#3-Define needs & priorities
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#3-Define needs & priorities
#4-Be consistent
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With your business information (NAP):
Name
Address
Phone
#5-Create content & be interesting!
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Content is the currency ($$$$$) on
the Internet!
No selling
Provide information & value
Be creative
Use photos & videos
#6-Ask for feedback & reviews
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1) Claim review sites
(Google, Yahoo, Bing, Yelp, Foursquare, etc.
)
2) Ask for feedback (develop process)
3) Listen
4) Respond (like a human)
5) Consider adjusting processes/policies
#7- Review results
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Review analytics
Adjust strategy/budget if
needed
Re-evaluate goals
Start over!
NEXT STEPS
Keep an open mind
Commit to trying
Let me know how you are doing
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QUESTIONS?
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About WSIWe Simplify the Internet
WSI is the largest digital marketing company in the world -- focused on helping our clients achieve Profitable Growth.
Melinda Davies
425-954-7544
www.facebook.com/WSIMDavies
