WSI PresentationHow a WSI Digital Marketing Strategy

Can Help Your Business

Agenda

• How People Use Search• The Shift in Marketing Today• WSI Digital Marketing Strategy Overview– How to Generate More Leads– How to Build Your Online Brand Credibility– How to Influence Repeat Business & Referrals

• Conversion Architecture• Web Analytics• Webscan & Competitive Analysis

How People Use Search

10%

90% use search engines to look for information that will help them make an informed decision

Time it Takes for Searchers to Transact or Engage

Top Factors Influencing Decision

It’s all about RELEVANT AND

VALUABLE CONTENT!

Click Patterns Based on Eye Tracking

OrganicSearch

74.3%Pay Per Click13.5%

Pay Per Click – 12.2%

THE SHIFT IN MARKETING TODAYInternet advertising grows as traditional advertising shrinks

The New Marketing Funnel

The old model ends here

The new model continues here

Internet Advertising Growth

• Companies are increasing their online adspend

• Meanwhile, traditional adspend growth remains in the negatives

Your competitors are probably advertising online. How does your online status compare to theirs?

WSI DIGITAL MARKETING STRATEGYA Brief Overview – A solution to solve 3 main business challenges

A Solution for Every Need

WSI Digital Marketing Strategy

Lead Generation Online Brand CredibilityClient & Prospect Communication

CONVERSION ARCHITECTURE

ANALYTICS

Lead Generation Strategies

• Driving more and better qualified customer’s to your site with:– Keyword Research

• Determining the phrases your customer’s use to find you online

– Paid Search Advertising• Creating Google Ad’s for immediate lead generation• Appear on Google Page 1 immediately• Including enticing call-to-actions

– Basic SEO for Your Website• Ensuring all pages on your site are optimised for Search Engines to

improve your Google ranking

– Landing Pages Built with Conversion Architecture• Designing your site to ensure visitors navigate to the conversion you

desire (e.g. buy, register, obtaining the correct information)

Online Brand Credibility

• Ensuring that your online presence is consistent and improving your branding:– State of the art Website design and build• with consistent content plan and framework

– Social Media• use of Facebook, Twitter, Linked-In, You-Tube etc to

develop your presence and brand and improve SEO• develop loyalty and trust with your customers• manage the online conversation about your business

• WSI’s Prospect & Customer Communication (Lead Nurturing) Strategy Includes:– Database Segmentation– Email Marketing Campaigns• Newsletter creation • Copywriting • Educational information and enticing call-to-actions• Driving traffic to your website or landing page

– Drip Marketing Campaigns

Client & Prospect Communication

Conversion Architecture

• Ensuring all online solutions are designed to help customers take the action you want them to take

Analytics

• Ensuring all online solutions are measurable:– Number of visitors to your site– Where they originated– Which pages they visit and for how long– What actions they take– For emails measure

• For email campaigns measure delivery rate, open rate, click through rate and conversion rate.

• Produce regular management reports to measure the Return on Investment for each campaign and recommend improvements to the online marketing.

Webscan & Competitive Analysis

• WSI Webscan can perform a detailed audit of your existing web presence and online marketing and make recommendations.

• We can also analyse your site versus one or more of your competitor’s to reveal their strategies and relative strengths and weaknesses.

For further information contactWSI Online Marketing Solutions

www.wsi-oms.co.uknickpitcher@wsi-oms.co.uk

01925755544