Content Curation Presentation

Adam Japko

http://www.thepulsenetwork.com/content-marketing-post/5-reasons-why-content-curation-is-crucial-for-your-company/

Curation Webinar Agenda

• Definition• Tools• Process• Purpose and Value• Social and Audience Development

Advantages

Content Curation

• Process of sorting through vast amounts of content on the web and presenting it in a meaningful and organized way-

e.g. Google alerts for self curation, paper.li & pinterest for audience aggregation

• Museum curators do the same: Identify theme, provide context, decide which paintings to hang, how to annotate and display for public

Beth’s Bloghttp://www.bethkanter.org/content-curation-101/

Increasing Adoption Rate for 3 Main Reasons

• http://likehack.com/ save you time by aggregating, curating and delivering the top stories on your topics of interest

• Aggregates Facebook, Twitter and blogs• Delivers content via web app, e-mail, etc.• Provides personal search engine

Read more at http://www.jeffbullas.com/2013/05/23/4-time-saving-content-curation-tools/#WjD5lafMD29ypwEd.99

• https://storify.com/• Create your own stories – Curate social networks to build

social stories, bringing together media scattered across the Web with a coherent narrative

• Curation ease– Drag and drop status updates, photos or videos to bring together the social media elements that will best illustrate your story

• Add voice and narrative to the the elements you have curated• Embed code for publishing your stories on blogs and websites

Read more at http://www.jeffbullas.com/2013/05/23/4-time-saving-content-curation-tools/#WjD5lafMD29ypwEd.99

• Pearltrees.com -visual and collaborative library• Collect –web pages, photos and notes and turn into “pearls”• Organize – categories into “Pearltrees” that can be synchronized

across devices• Discover – content already organized by people with similar

interests and collaborate• Share – what you have created in your library

Read more at http://www.jeffbullas.com/2013/05/23/4-time-saving-content-curation-tools/#WjD5lafMD29ypwEd.99

• GetPrismatic.com is about creating a news feed based on your interests. It’s along the lines of the retired Google Reader and Flipboard

• It finds the things you like on your social networks such as Facebook and Twitter and serves them up to you

Read more at http://www.jeffbullas.com/2013/05/23/4-time-saving-content-curation-tools/#WjD5lafMD29ypwEd.99

• Trapit.it delivers highly relevant recommendations based on rich contextual analysis of information and user preferences

• Makes discoveries inside a growing source library of blogs, journals, magazines, and newspapers

• Customize Trapit for your own content needs

Process & Purpose Before Tools

Wide Range of Content Curation

http://www.contentmarketingexperience.com/2013/content-curation-overview-benefits-goals-and-tools/

Relevance

• Are you selecting topics based on your market’s informational needs?

• Myopia — putting your interests ahead of your market’s informational needs — is something all content marketers have to be constantly aware of.

• Preparing and updating your buyer personas is the best way to avoid wasting your time curating content on topics your market doesn’t care about.

Content Marketing Institute http://contentmarketinginstitute.com/2013/06/measure-content-curation-success-scorecard/

Adding Value

• Are you integrating your own content that summarizes key ideas and lessons? – Enhance value of the content by adding your own

perspective to original content. Highlight and summarizing the most important ideas and providing examples of how your market can put the ideas to work.

• Add value and provide a deeper content experience by cross-referencing curated topics to other online resources or perspectives. What do other experts on the topic have to say?

Content Marketing Institute http://contentmarketinginstitute.com/2013/06/measure-content-curation-success-scorecard/

Search Engines & Curated Content?

• Rank Along The Value-Add Scale

– Simple Aggregation; i.e site widgets, rss feeds, twitter feeds

– Curated content integrated into original content

– All original content- yes, it’s still curation

Source: Matt Cutts-Google

Matt Cutts- Google Webspam Teamhttp://youtu.be/o7sfUDr3w8I

Source Ideas & Improve Social Content

Controversy

Human Reaction to Compliment

http://jonmillward.com/blog/psychological-subtleties/the-anatomy-of-a-compliment-and-art-of-giving-one/

Writers Return Acknowledgements

Inbound Links

Social Sharing

Social Sharing

Summary: Content Curation

• Definite Context For Target Audience• Borrowing and Sharing work• Add Value• Thought Leadership, Visibility, & Buzz• Enhances Social Feeds• Saves Time• Idea Sourcing• Social Multiplication• Inbound Links• SEO

This Entire Presentation is

by: Adam Japkohttp://www.thepulsenetwork.com/content-marketing-post/5-reasons-why-content-curation-is-crucial-for-your-company/

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@adamjapko

Adam Japko

Adam Japko

Ajapko@digitalsherpa.com