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Paola Bernardotto
Content curation e partecipazione
i paradigmi del social world
Producing relevant and engaging content
Finding, organizing and sharing existing relevant content
The new
Raggruppare secondo logiche di senso contenuti per la
propria audience
LEADER
How toCURATE?
“The tragedy of life doesn’t lie in not reaching your goal. The tragedy lies in having no goal to reach.
Benjamin Mays
OBIETTIVO
“Information is not knowledge.
Albert Einstein
TOPIC
“Present information in a way that makes sense to readers.
Joe Pulizzi
PLATFORM
WhatPLATFORM?
ExistingSOCIAL PROFILE
1
Curation and discoveryTOOLS
2
http://www.masternewmedia.org/real-time-news-curation-the-complete-guide-part-6-the-tools-universe/
How to plan your funeral
Come i brand ‘curano’ con Pinterest?
Trova le differenze
Trova le differenze
Trova le differenze
Curating overcurating
L’avanguardia con Audi
TBD
New layout
Our ownWEBSITE
3
APPROCCIO STRATEGICO
APPROCCIO TATTICO
APPROCCIO TATTICO
“Understand that people cannot buy your product everyday... but they can afford to consume your content and be inspired everyday.
Yuli Ziv
... and now curate your belly
youngdigitallab.com
“
Paola Bernardotto @overestlessDigital Farmer overestless
GRAZIE
