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To be successful in the future, the rate of internal
innovation must exceed the rate of external innovation
II > EI
The level of highly satisfied and
engaged EMPLOYEES in your business.
The number one factor in increasing the level of highly satisfied and
engaged CUSTOMERS in your business is…
Identify Ideal
Customer
ReferIdeal
Customer
From John Jantsch: The Referral Engine
You MUST have a referral process
Know• Referrals
• Ads
• Business card
• Networking
• Associations
• Clubs
• Community involvement
• Charity involvement
Like• Brand
• Website
• Social media
• Blog
• Newsletter
• Building
• Car
• Reception / greeting
• Appearance of you and your staff
• Open house• Short tour• Discount on fees• Special offer• Limited time• New development• New builder
Try
The Four Habits of Referability
1. Show up on time
2. Do what you say you will do
3. Finish what your start
4. Say “Please” and “Thank You”
5. Give a little bit more than they expect
If you have any questions at all please do not hesitate to send a note or call. My email address is: john@johnspence.com
My twitter address is: @awesomelysimple
Please connect with me on LinkedIn and Twitter
Also, you might find value in the ideas I share in my blog. You can sign up for it at:www.blog.johnspence.com
Lastly, these slides have already been uploaded to:
www.slideshare.net/johnspence
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