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At AdLift, our mission is to provide our clients with individualized, expert SEO solutions that drive ROI. Our team brings with it a rich and diverse background in internet marketing, sales, and management, and years of experience as leaders in the search engine marketing, display advertising, and search engine optimization space.
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AdLift – Delivering Search ROI
About us & Our Achievements
• Founded in 2009, AdLift provides customized digital media strategy and search marketing solutions for online businesses in the North American and Asian markets
• AdLift has assembled a world-class technical team of search marketing experts from firms such as Yahoo, eBay, and IAC
• AdLift’s unique value proposition has been recognized by fortune 500 companies including PayPal, eBay, Barnes & Noble & AT&T
• 15+ person team – business development and account management located in Palo Alto, CA.
• Running campaigns across 50+ sites
• Optimizing 10K keywords
• Delivered results & gained trust
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Featured On:
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SEO Services that Drive Market Share
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Why Organic Search Still Ranks #1
67% of users choose organic search result when
shopping. Source: Business2Community
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Online Marketing Services that Drive Market Share:
PILLAR 1
Search Engine Optimization (SEO)
• Data Mining & Keyword Research
• Content Strategy• Technical SEO and Platform
Architecture• Link Development
PILLAR 2
Search Engine Marketing (SEM)/PPC
• Competitor Research• Ad Budget Optimization• Predictive Modeling• A/B Multivariate Testing
PILLAR 3
Social Media Marketing (SMM)
• Audience Segmentation• Fan Gate Creation• Social Media Platform Audit• Evaluate site for social
touch points
Tracking & Measuring Performance
Strategy & Planning
Creating Content For Your Audience
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Different customers have different search needs
Samantha seeks Cloud
Storage
Connie seeks Backup Storage
Solutions
Matt seeks Secure Storage Server
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Jenny seeks External /
Internal Drive Storage
Sam seeks Easy Data Storage
4500+ Publishers
500+ Authors
Index Authorship
Social Visibility
Real - Time Indexing
INTRODUCING CONTENT LIFTTM
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Content Strategy
Keyword Researchand Data Mining
Audience Segmentation
Content AnalysisOptimization
ContentPlan
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How Does Content Marketing Work at AdLift
Links containing target keywords are amongst the leading factors behind keyword rankings
By distributing relevant, audience-centric content to external web properties, You can build additional relationships, amplify their reach, generate click through from these external sites, and most importantly earn links from these high-value/high-authority websites
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Search Algorithms and Content Marketing
Search results have evolved to become a blend of elements such as websites, social profiles, videos, images and documents.
Social content needs to be prioritized.
Higher rankings across search engines for all your digital content initiatives cannot be optional anymore, it’s critical.
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Increased Reach & Visibility For Your Assets
Digital content (Asset) is repurposed into multiple formats
Published across online, social channels
Optimized for search engines
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Content Publishing Process
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KeywordResearch
Content Analysis &Segmentation
Ideas Conceptualization
Content Schedule Creation Identifying Authors
Plan
DevelopmentDomain ExpertsQuality ParametersIdentifying AuthorsContent
Generation
Thematic Outreach
Publisher Outreach
Content Implementation
Content Promotion
Publishing Process
Measurement
Amplification
Brand MentionsSocial ShareOrganic VisibilityUser Engagement
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Reporting
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Keyword Reporting
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Custom Analytics & KPI’s
Month Total Traffic Organic Paid Direct Referral MoM YoYAugust 87,031 45,075 15,562 17,722 8,672 12% 29%
Month Organic Traffic Avg Time on Site Bounce Rate Brand Non-Brand MoM YoYAugust 45,075 5.07 23.79% 34,728 10,347 15% 43%
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Acquire Amplify Advance
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