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AdLift – Delivering Search ROI

About us & Our Achievements

• Founded in 2009, AdLift provides customized digital media strategy and search marketing solutions for online businesses in the North American and Asian markets

• AdLift has assembled a world-class technical team of search marketing experts from firms such as Yahoo, eBay, and IAC

• AdLift’s unique value proposition has been recognized by fortune 500 companies including PayPal, eBay, Barnes & Noble & AT&T

• 15+ person team – business development and account management located in Palo Alto, CA.

• Running campaigns across 50+ sites

• Optimizing 10K keywords

• Delivered results & gained trust

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Featured On:

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SEO Services that Drive Market Share

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Why Organic Search Still Ranks #1

67% of users choose organic search result when

shopping. Source: Business2Community

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Online Marketing Services that Drive Market Share:

PILLAR 1

Search Engine Optimization (SEO)

• Data Mining & Keyword Research

• Content Strategy• Technical SEO and Platform

Architecture• Link Development

PILLAR 2

Search Engine Marketing (SEM)/PPC

• Competitor Research• Ad Budget Optimization• Predictive Modeling• A/B Multivariate Testing

PILLAR 3

Social Media Marketing (SMM)

• Audience Segmentation• Fan Gate Creation• Social Media Platform Audit• Evaluate site for social

touch points

Tracking & Measuring Performance

Strategy & Planning

Creating Content For Your Audience

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Different customers have different search needs

Samantha seeks Cloud

Storage

Connie seeks Backup Storage

Solutions

Matt seeks Secure Storage Server

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Jenny seeks External /

Internal Drive Storage

Sam seeks Easy Data Storage

4500+ Publishers

500+ Authors

Index Authorship

Social Visibility

Real - Time Indexing

INTRODUCING CONTENT LIFTTM

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Content Strategy

Keyword Researchand Data Mining

Audience Segmentation

Content AnalysisOptimization

ContentPlan

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How Does Content Marketing Work at AdLift

Links containing target keywords are amongst the leading factors behind keyword rankings

By distributing relevant, audience-centric content to external web properties, You can build additional relationships, amplify their reach, generate click through from these external sites, and most importantly earn links from these high-value/high-authority websites

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Search Algorithms and Content Marketing

Search results have evolved to become a blend of elements such as websites, social profiles, videos, images and documents.

Social content needs to be prioritized.

Higher rankings across search engines for all your digital content initiatives cannot be optional anymore, it’s critical.

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Increased Reach & Visibility For Your Assets

Digital content (Asset) is repurposed into multiple formats

Published across online, social channels

Optimized for search engines

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Content Publishing Process

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KeywordResearch

Content Analysis &Segmentation

Ideas Conceptualization

Content Schedule Creation Identifying Authors

Plan

DevelopmentDomain ExpertsQuality ParametersIdentifying AuthorsContent

Generation

Thematic Outreach

Publisher Outreach

Content Implementation

Content Promotion

Publishing Process

Measurement

Amplification

Brand MentionsSocial ShareOrganic VisibilityUser Engagement

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Reporting

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Keyword Reporting

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Custom Analytics & KPI’s

Month Total Traffic Organic Paid Direct Referral MoM YoYAugust 87,031 45,075 15,562 17,722 8,672 12% 29%

Month Organic Traffic Avg Time on Site Bounce Rate Brand Non-Brand MoM YoYAugust 45,075 5.07 23.79% 34,728 10,347 15% 43%

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Acquire Amplify Advance

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