071204 Widener

Second Life

AJ KeltonDirector

CHSS Technology Services Unit

College of Humanities and Social Sciencesat Montclair State

University

What do you already know about Second

Life?

Why talk about Second Life?

What is Second Life?

Officially Launched in 2003 (beta in 1999)

“Second Life is a 3-D virtual world entirely built and owned by its residents.”

A flexible space for learning and exploration

An opportunity for people to interact in a way that conveys a sense of presence lacking in other media.

Generalized rather than contextual, applicable to almost any discipline, business, industry, etc...

What is Second Life?

Second life is NOT a game - there are no rules or a fixed goal-oriented purpose.

15-20K sign ups daily - over 11 million total

25 - 50K residents on at one time (2000 census puts Chester, PA at 36,854)

over $1 million spent daily (real US dollars)

Well over 200 educational institutions

Over 250 “sims” dedicated to education

Technical Requirements

Highest speed connection (no dial up)

Best Graphics Card (specific)

Windows 2000 / Mac OS X 10.3.9

800MHz Pentium III / 1 GHz G4

512 MB RAM

A Universe of Virtual WorldsPlatforms

Adult - 22

Teen /Tween - 18

“Kids” - 15

55 virtual platforms - 80.8 million users

Show me the money

“We don't see any slowing in the market adoption of virtual worlds technologies and expect investment in the space to continue. In fact the market is growing significantly, with the rate of adoption of virtual worlds increasing as the technology matures and has more to offer both consumers and enterprise customers.”

Christopher Sherman, Executive Director of Virtual Worlds Management

The CHSS Pilot Project

Recreate What Exists

Walk into a story

Always “On” Content

Traditional Spaces

Create Something New

Engage Your Students

Challenges

Business

Collaboration

Genome Island

NOAA

Spaceport Alpha and Delta

The Second Louvre

Renaissance Island

DANTE’S INFERNO

The Lost Gardens of

Apollo

San Francesco Assisi

InfoIsland

Princeton

The Sistine Chapel Vassar

Vassar Island

Abbott’s Aerodrome

Kelly Services

Preparation for tomorrow - learn now

Recruiting - new market for candidates (700,000 jobs each year)

Brand Awareness

Social Network - build relationships

Integration - help existing customers enter the virtual environment channel

Dave Fenech (SL: Holligan Dollinger)Sr. Director of eBusiness

So What?

What does this mean, or how does it apply to you?

?