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Second Life
AJ KeltonDirector
CHSS Technology Services Unit
College of Humanities and Social Sciencesat Montclair State
University
What do you already know about Second
Life?
Why talk about Second Life?
What is Second Life?
Officially Launched in 2003 (beta in 1999)
“Second Life is a 3-D virtual world entirely built and owned by its residents.”
A flexible space for learning and exploration
An opportunity for people to interact in a way that conveys a sense of presence lacking in other media.
Generalized rather than contextual, applicable to almost any discipline, business, industry, etc...
What is Second Life?
Second life is NOT a game - there are no rules or a fixed goal-oriented purpose.
15-20K sign ups daily - over 11 million total
25 - 50K residents on at one time (2000 census puts Chester, PA at 36,854)
over $1 million spent daily (real US dollars)
Well over 200 educational institutions
Over 250 “sims” dedicated to education
Technical Requirements
Highest speed connection (no dial up)
Best Graphics Card (specific)
Windows 2000 / Mac OS X 10.3.9
800MHz Pentium III / 1 GHz G4
512 MB RAM
A Universe of Virtual WorldsPlatforms
Adult - 22
Teen /Tween - 18
“Kids” - 15
55 virtual platforms - 80.8 million users
Show me the money
“We don't see any slowing in the market adoption of virtual worlds technologies and expect investment in the space to continue. In fact the market is growing significantly, with the rate of adoption of virtual worlds increasing as the technology matures and has more to offer both consumers and enterprise customers.”
Christopher Sherman, Executive Director of Virtual Worlds Management
The CHSS Pilot Project
Recreate What Exists
Walk into a story
Always “On” Content
Traditional Spaces
Create Something New
Engage Your Students
Challenges
Business
Collaboration
Genome Island
NOAA
Spaceport Alpha and Delta
The Second Louvre
Renaissance Island
DANTE’S INFERNO
The Lost Gardens of
Apollo
San Francesco Assisi
InfoIsland
Princeton
The Sistine Chapel Vassar
Vassar Island
Abbott’s Aerodrome
Kelly Services
Preparation for tomorrow - learn now
Recruiting - new market for candidates (700,000 jobs each year)
Brand Awareness
Social Network - build relationships
Integration - help existing customers enter the virtual environment channel
Dave Fenech (SL: Holligan Dollinger)Sr. Director of eBusiness
So What?
What does this mean, or how does it apply to you?
?