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tourism-professional-meeting-tpm-hes-so-valais documents
Marketing
TpM2015: Digitales Zielgruppenmarketing am Beispiel der Tourismusmarke Tirol
Travel
TpM2013: Bruno Albietz : A Hotel in the Cloud
Technology
TpM2013: Harro M. Wiersma : Understanding the Impact and the Potential of Big Data in Tourism
Internet
TpM2016: ICT as a major driver of new mobility concepts. From digital transformation to disruptive business models
Travel
TpM2016: 2 years of Mobility Lab Sion-Valais: a glimpse into the future mobility
Leadership & Management
TpM2015, Gavin Bate, CEO Adventure Travel: Sharing Economy: The responsible tourism perspective
Marketing
TpM2013: Jessika Weber, University of Bournemouth : Gaming und Gamification im Tourismus : innovative Produktentwicklung und Inszenierung
Mobile
TpM2015: iBeacon! What if you get closer to your customers?
Travel
TpM2013: Pascal Bieri, Switzerland Tourism : Les innovations digitales au service du tourisme en Suisse
Travel
TpM2013: Michael Fux & Roland Schegg, HES-SO Valais : State of Art in Swiss eTourism: Insights of a Benchmark Study
Marketing
TpM2015: Marketing Automation in Tourism : Let's Stop Getting Robbed By The Giants Of The Net!
Technology
TpM2016: How to effectively manage autonomous vehicles ? A reflection on the potential and challenges for tourism
Travel
TpM2016: The Future of Travel and Tourism Mobility is bright—and multi-modal
Marketing
TpM2015: Marketing automation et tourisme : Et si on arrêtait de se faire braquer par les géants du net ?
Marketing
TpM2014: François Lachausse, Gbanga: Deeper Customer Experiences with Mixed-Reality Games and Apps
Marketing
TpM2014: Martin Zimper, ZHAW: The Story behind the Storytelling