TpM2016: ICT as a major driver of new mobility concepts. From digital transformation to disruptive business models

ICT as a major driver of new mobility concepts. From digital transformation to disruptive business models.

Caroline Sturm

ICT & Mobility

Digitization and digitalization, they are not the same thing

New concepts of mobility, from hyper loop to e-mobilty


2

Future Mobility Technology

outlook Design

Thinking

Disruption Characteristics

of disruptions Digital business

models

ICT & Mobility


New concepts of mobility, from hyper loop to e-mobility


3


outlook Design

Thinking



models

3. Users receive information and e-ticket

in real-time

1. Moving paper into the app

2. Cloud based data base provides

information and ticket payment solutions

Database&

Payment Model

2

ICT & MobilityDigitization is a transformation.

Start: Aeroport CDG 2End: Paris-ClunyCLine 1 Time: 15:37lass: 2Price: 10€

3. Users receive traffic information and can connect with other

drivers

1. Collecting Data via App

2. Real time analytics

Peer traffic data

collection and real

time analytics

2

ICT & MobilityDigitalization is a disruption.

Start: Aeroport CDG 2End: Paris-ClunyCLine 1 Time: 15:37lass: 2Price: 10€

https://youtu.be/R8WKW0xeBxU

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ICT & MobilityNew concepts around mobility.

1. Transportation Modes 2. Interconnectivity 3. Data and Security Apart from

improvement of traditional transport

modes, we´ll see new ways of

transportation. This ranges from (unmanned)

areal vehicles to futuristic hyper loop. E-

mobility will open to new ways and times

for logistics.

Transportation manufacturers and

traditional transportation

providers become intermodal mobility

providers. Railway companies offer car- and bike

sharing, car manufacturers invest in peer-to-peer car sharing models, and smart sensors enable

smart parking solutions contributing

to sustainability (-30% of city traffic

emissions).

Thanks to real-time data transportation

becomes more secure. Cars react

automatically on happenings around the traffic, send real time

analytics for predictive

maintenance, and measure the vitality (e.g. driver´s blood

pressure through the steering wheel). On

the other hand, connected transport modes have a high

need for data protection, making them vulnerable to

hacking.

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ICT & MobilityNew concepts around logistics.

Source: DHL Logistics Trend Radar 2016

ICT & MobilityBusiness Models behind.

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Swisspass

Quality Trust High -Tech

High consumer trust and facilitation of intermodal ticketing

Time & expenditure savings, data insights

All in one solution with highest data

protection standards

Source: t-l.ch

Server RAMBackend Business Model

ICT & Mobility




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outlook Design

Thinking



models

ICT & MobilityDisruptive business models.

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Cost Leadership

Product Leadership

Customer Experience

ICT & MobilityDisruptive Business Models behind featured by ICT.

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Customer must pay a returning subscription fee to have access to product / service.

Pioneered by newspapers and magazines.

Facilitating platform where parties economically interact with each other.

Pioneered by peer-to-peer sales platforms.

Business model that generates revenue by the exponential need of people to have things done right away.

Pioneered by Uber.

Free access to the basic service (in exchange for personal data)

Charged for additional features Pioneered by Software

companies

Offering the product or service for free - gaining a lot of users.

Either 1. the user data is being sold, or 2. the attention of the end user is being sold.

Pioneered by Google.

Digital companies that act as hyper stores, offering enourmous amounts of products and or services.

Fierce price competition Pioneered by Amazon.

Active in competitive markets. Offering either the lowest price

or with the best experience. Pioneered by Apple. Marketing/Social Media Driven

Business model grants customers the use of products without buying, but renting / lending it.

„Everything as a service“. Pioneered by

sharing economy.

Subscription Model

Free Hyper Market Product/Experience Access over ownership

Multisided Platforms On-Demand Freemium

ICT & Mobility




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outlook Design

Thinking



models

ICT & MobilityTechnology outlook likely to affect mobility.

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Machine Learning Software-Defined-Anything (SDx) Natural-Language Question Answering

Personal Analytics Conversational User Interfaces Virtual Personal Assistans Smart Data Discovery Drones Blockchain Virtual & Augmented Reality Robotics and many more

2-5 years

5-10 years

ICT & MobilityDesign Thinking – brief introduction.

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Imagine a hospitalized person that feels umcomfortable in a clean environment – how could you help?

ICT & MobilityDesign Thinking – brief introduction.

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Imagine a hospitalized person that feels uncomfortable in a clean environment – how could you help?

1) Don´t accept the first idea that comes into your mind – UNDERSTAND THE PROBLEM FIRST

2) Challenge your ideas with others

3) Go back to the problem and think of even better ways -THINK

4) Testrun your ideas, adjust and improve until there is nothing more you could add -SOLUTION

Focus on user perspective

ICT & MobilityDesign thinking for future mobility concepts.

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Machine Learning Software-Defined-Anything (SDx) Natural-Language Question Answering

Personal Analytics Conversational User Interfaces Virtual Personal Assistans Smart Data Discovery Drones Blockchain Virtual & Augmented Reality Robotics and many more

2-5 years

5-10 years

Think Solution

idea another idea

perspectiv

eproble

m

need

problem

solved

Understand

Subscription Model

Free

Hyper Market

Product/Experience

Access over ownership Multisided Platforms

On-Demand

Freemium

Think about a new mobility business model for a) business traveler b) elderly people.

ICT as a major driver of new mobility concepts.

Thank you for your attention.

LinkedIn/Xing: Caroline SturmEmail: [email protected]

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TpM2016: ICT as a major driver of new mobility concepts. From digital transformation to disruptive business models