Embed Size (px)
Citation preview
Cimigo surveyed 700 urban Vietnamese consumers aged 15-45, to understand their domestic and international travel habits and preferences.
Travel experience
Ever travelled overseas?
Vietnam International None
48%
52%
3.1 average number of business trips.
2.9 average number of leisure trips.
Flown in past 12 months?
3.2 average number of domestic flights.
1.9 average number of international flights.
Leisure destinations in past 2 years?
92% 33% 5%
46% in next 12 months 30% in next 2-3 years 19% in next 5 years 5% never
Next international leisure trip planned for?
International leisure travel preferences
Organised group tour
54% 46%
Independent travel 4.2 average travelling
companions. Average budget per person for
next leisure trip.
VND18,000,000
Plan to travel with?
Husband / Wife
47% 30% 29% 28% 21% 21% 13%
Parents Children Friends Siblings /
Relatives Lover Colleagues
Insights into travellers
52%
48%
Top 5 international leisure travel activities?
1. City sightseeing
2. Great beaches or islands
3. Sight-seeing nature
4. Children’s entertainment parks
5. Trying local cuisines
Information sources for planning?
How to book the next international leisure trip?
52%
39%
36%
30%
28%
27%
27%
24%
21%
20%
20%
Seek advice from friends in person
Seek advice from friends on social media
Visit a travel agency in person
Travel article in print magazine/newspaper
Travel programme online
Travel agency website
Official country/city tourism board website
Specific hotel website
Visit a tourism office in person for the country/city
Travel article online
Travel programme on TV
55%
31%
23%
23%
18%
17%
17%
11%
Visit a travel agency in person
Travel agency website
Flight online booking platform with multiple airlines
Visit an airline office in person
Hotel online booking platform with multiple hotels
Airline website
Specific hotel website
From my staff in the office
Insights into travellers [email protected]
Travel destinations
Top 7 most recent leisure destinations?
Top 7 countries or regions would like to visit for leisure - but visa
requirements are too hard!
Top 7 countries most likely to visit for
leisure in the future?
1. Singapore
2. Thailand
3. Japan
4. South Korea
5. Cambodia
6. China
6. Malaysia
1. USA
2. Europe
3. Japan
4. South Korea
5. Singapore
6. France
1. Singapore
2. Japan
3. South Korea
4. Thailand
5. USA
6. Europe
6. UK 6. France
Insights into travellers
