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#FREE PUBLICITY
The Computer Says I need to upgrade my brain to be compatible
with the new software
Digital Natives
• Understanding hashtags
• How your clients are using content
• Your own hashtag
• Morning Tea
• Create content as a guest
• Put your own publicity strategy together
WHEN WAS THE LAST TIME YOU TOOK A PHOTO?
Beach Great Ocean Road MelbourneSand People 12 Apostles
Devil’s marbles Yoga Desert
Coffee Cake Breakfast
HOW MANY PHOTOS DO YOU POST A DAY?
10https://myhelpster.com/wp-‐content/uploads/2015/04/what-‐the-‐hashtag.jpg
A LabelTo Make it Easier For Others
To Find Great Content
12http://gracecity.tv/wp-‐content/uploads/empty-‐room.jpg
#greatoceanroad#12apostles
#coffee#biscuit
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#MULTIPLATFORM
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NO SPACE NO CAPITALS
#workmansbeach
#visitagnes1770#southerngreatbarrierreef #visitqueensland#seeaustralia#haveabreak
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MPORTANT?
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GOOGLE ‘AGNES WATER’
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Instagram▪ Instagram is a simple and
free social media smartphone app used to capture, edit and share photos and videos.
▪ Instagram is becoming quite popular with tourism businesses due to its simple, visual layout and ability to reach many consumers.
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▪ Fotogramme ▪ Multigramme ▪ Primary for Instagram
Padgram ▪ SheduGram ▪ Photodesk 3
HASHTAG TIPS3-4 in first comment maxpopular with less popular
search for trending on iconsquare
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‹#›
▪ Head to Instagram ▪ Are there any other hashtags for your
region you weren’t aware of? ▪ #___________________ ▪ #___________________ ▪ #___________________
YOUR DESTINATION
‹#›
▪ Do you have a hashtag? ▪ You personally might not think you have one
but search online if you can find anything about your business ▪ e.g. go to your Instagram page and look
people have been hash tagging posts about you using a specific hashtag
▪ Your hashtag is: #___________________
YOUR BUSINESS
‹#›
AFTER THE BREAK
‹#›
WORK SMART
YOU GIVE THEM THE CONNECTOR
YOUR CUSTOMERS CREATE THE CONTENT
YOU’RE THE GUEST
‹#›
▪Table 1: pool/water ▪Table 2: restaurant/pool bar ▪Table 3: suite ▪Table 4: conference facilities ▪Table 5: architecture ▪Table 6: quirky things
‹#›
▪ 15 minutes: Use your phone camera, take 3 photos ▪ 15 min: Go back to your table and - as a group -
think of the hashtags that best apply to your photos ▪ Remember you first need to use the
#lagoons1770 hashtag ▪ Upload the photo each to your favourite social
media account and tag + hashtag
ACTIVITY : 30 MINUTES
MAKE IT WORK FOR YOU
‹#›
▪ Time to implement this free publicity strategy in your business? ▪ how will you notify your customer of your hashtag ▪ Come up with 3 creative ways to inform your
clients of your hashtag. ▪ Present the idea to your table ▪ Each table to present their number 1 best
idea to the room
CREATE YOUR FREE STRATEGY
‹#›
#
‹#›
CONTENT STRATEGY
‹#›
white papers ebooks videos
webinars email newsletters
blogs podcasts
timely social media posts guest blogs
strategic landing pages visual content
live presentationshttp://smallbiztrends.com/2014/11/2015-‐content-‐strategy.html
‹#›
Say G’day!
▪ Fabienne Wintle 0405 063 580 ▪ [email protected]
▪ Warrick Wintle 0477 27 27 74 ▪ [email protected]
