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Engage! Excite! Inspire! using
Main Streetfor
The Basics of Instagram
• Heavily visual social media site
• Photo map marks location
• Hashtag to gain outreach
• Links to other social media accounts
• Its FREE advertisement!
Why use Instagram?
• Expand outreach to a younger generation of Main Street advocates
• Visually show the progress of your program area
• Promote heritage tourism
• Highlight your downtown’s distinct historic character
• Main Street is more than events, we’re preservation! Let’s prove it!!
Goal for Using Instagram to Promote Main Street Communities
• Let’s bring awareness to Florida’s vast array of downtown districts
• Let’s illustrate that Main Street is an economic development movement that unites historic preservation with heritage and cultural tourism
• Increase awareness of the Florida Main Street program
• Destination marketing! Show Florida’s tourists why they should visit your Main Street
Promote! Promote! Promote!
Instagram User Stats for 2015
• 300 million monthly active users.
• 75 million daily users.
• 70% of Instagramers have already taken part in a contest or might do so.
• 53% of posts on Instagram have at least one hashtag.
• 48% of users are professionals. 46% have higher education degrees.
http://expandedramblings.com/index.php/important-instagram-stats/
http://blog.iconosquare.com/11-instagram-facts-every-marketer-must-know/
Instagram 101
• Finding your way around the Instagram app.
• Understanding the best way to utilize this form of social media to
promote your Main Street.
• Know your audience and what to post to encourage new followers
and interaction.
• How to spread the word.
Home Page
Notifications/ Activity
Page
Top Trending
& Search
Page
News
Feed
Composing an Instagram
Turn Your Social Media Interactive
Connecting Instagram
with other Social Media Sites
• Not as time consuming
• The more sites you have the better chances of exposure
Linking Instagramto other social
media sites
• Tumblr
• Flickr
• Foursquare
Let Instagram tell a story about your
Main Street
#savingplaces
#preservation
#nthp
#thisplacematters
#Hashtags on Instagram
• Hashtags are essential when promoting images on Instagram
• Limit of 30 # per post
• Popular tags with more posts get majority views and likes.
• Hashtag to promote a cause or event!
Using Instagram for
Contests, Tours, &
Causes
Make a brand out of your Main Street#thisplacematters
Reoccurring promos are also good!
Reposting on Instagram
• Give credit where credit is due.
• Motivate your followers to want to share images of your Main Street.
• Let someone’s visit to your Main Street become a part of your story.
• Enable your followers to interact with your page (trivia, contests, etc.).
• Show support to your neighboring Main Streets!
Using a Repost App for Instagram
Photo Mapping on Instagram
• Photo map shows the places you’ve tagged on
your Instagram
• It also shows your followers the location of
events, businesses, & preservation projects
located in your Main Street district.
Photo Map
Follow
@GRANDCENTRALSP
#FlMainStreet
Follow
@KISSIMMEEMAINST
#FlMainStreet
@FloridaMainStreet
Don’t forget to follow us!
