817.894.3183 | stevedieterichs@yahoo.com

linkedin.com/in/stevedieterichs | Granbury, TX

EXECUTIVE DIRECTOR | CEO | PRESIDENT | VP | MARKETING & COMMUNICATIONS DIRECTOR

Data-driven destination marketing executive with expertise in all aspects of successful marketing, advertising,

public relations, event planning, and management. Excel at managing multiple projects concurrently, with

strong detail, problem solving and follow-through capabilities. Demonstrated ability to manage and motivate

cohesive teams that achieve results. Source vendors, negotiate contracts and manage budgets. Superb

written communications, interpersonal and organizational skills.

CORE COMPETENCIES

PROFESSIONAL EXPERIENCE

Hood County Development District (Granbury, Texas)

Executive Consultant (October, 2015 - present)

Provide wide-ranging advice, guidance and services to this hybrid destination marketing-economic

development organization, in areas including communications, marketing, event management, trade show

exhibition and industry representation.

City of Granbury, Texas

Director of Marketing & Communications/Public Information Officer (April, 2014-October, 2014)

Executive Director, Convention & Visitors Bureau (October, 2014-October, 2015)

Formulated and implemented award-winning destination marketing strategies targeting leisure and business

travelers. Served as spokesperson for the destination to print and broadcast (live and recorded) media.

Supervised staff of five and managed budget of $1 million.

Increased revenue 12%, while decreasing expenses 15.5%, after implementing a data-driven approach

Developed new website that increased traffic 150% and increased lodging referrals 400%

Leveraged strategic partnership into free public relations coverage valued at $100K+

Led two department reorganizations

Continued…

Strategic Planning & Execution Brand Development & Restructuring

Budget Management & Cost Control Creative Agency Management

Market Research & Analysis Advertising & Promotional Writing

Team Leadership & Supervision Organization Advocacy

Steve Dieterichs

LEADERSHIP SNAPSHOT

Strength lies in bringing a data-driven approach to organizations that are more accustomed to

working on conjecture. Proficient in market segmentation analysis (psychographics, heat maps).

Excel at getting the most out of small teams and modest budgets by harnessing specialized

services from trusted partners developed over the years.

Adept at delivering high-level presentations to a variety of audiences.

Successful at developing and executing strategic plans, setting and administering budgets and

managing projects from inception to successful completion.

Able to inspire team loyalty, through a principled, ethical and open leadership style.

Page 2 – Steve Dieterichs

City of Corsicana, Texas

Director of Tourism Marketing and Downtown Development (2009-2014)

Designed and executed city’s first tourism marketing program, including wayfinding banners and directional

signage, print, social media and digital advertising. Directed operations of major festival and event series.

Introduced marketing tactics for downtown business recruitment and attraction. Launched innovative urban

beautification and streetscaping projects.

Hotel Occupancy Tax collections (revenue) increased 16%

Led an in-house creative team on downtown place branding project

Spearheaded major redesigned of tourism, municipal and economic development websites

Downtown maintained 2:1 small business open-to-close ratio during, with 80% of those having a retail or

personal services offering

SLD Consulting (Corsicana, Texas)

Freelance Writer, Navarro County Times (2008-2009)

Reported on local government proceedings and wrote human interest, business and economic stories.

Spanish Language Instructor (Permanent Substitute), Kerens ISD High School (2007-2008)

Instructed students in grades 9-12 in three levels of Spanish Language.

Marketing Representative, Angmar Medical Holdings (2006-2007)

Developed business opportunities for a fast growing agency through liaison with medical and general

community partners.

City of Arlington, Texas

Communications Writer/Editor (Part-time; Contract, 2004-2006)

Solely responsible for the monthly newsletter to 3,000 employees, from conceiving story ideas to researching,

writing and coordinating the editorial and graphic layout. Wrote news releases and contributed editorial

content to citizen newsletters, websites and a community television show. Wrote public service announcement

scripts and recorded B-roll for use in community television news programs.

EDUCATION & PROFESSIONAL DEVELOPMENT

Media trained by Merrie Spaeth, former Director of Media Relations for the Reagan Administration

Certified Tourism Executive (CTE), Texas Travel Industry Association (anticipated completion, December 2016)

Master of Arts (International Studies), Old Dominion University – Norfolk, Virginia

Bachelor of Arts (Political Science), Texas A&M University – College Station, Texas

PROFESSIONAL AWARDS

TAMI Award (2015): Best Marketing Plan/Campaign (pop. Under 100,000), TX Assoc. of Municipal Info. Officers

Award of Excellence (2015): Website (pop. Under 75,000), TX Association of Municipal Information Officers

Marcom Award – Platinum (2015): Television Advertising, Assoc. of Marketing & Communication Professionals

Marcom Award – Gold (2015): Advertising Campaign, Assoc. of Marketing & Communication Professionals

MEMBERSHIPS & AFFILIATIONS

Texas Downtown Association (Board of Directors) ~ Texas Lakes Trail (Board of Directors)