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Simply zesty's presentation that was presented at the Hotel Website Marketing Conference www.hotelwebsitemarketing.com
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Hotel Presentation
Things I Do Online
How many hotel rooms have you
sold in the last year via Twitter?
Over €250,000 worth of business
€500,000 investment from UK market research agency
Recruitment needs
Countless speaking and media opportunities Helped our blog grow to 110,000 Unique visitors per month Allowed us to span 2 countries with 15 staff within space of 15 months Never sent out one direct link to buy something
Social media is the 10% piece that brings the whole
thing together but is never going to be your entire online marketing
strategy
Upcoming trends for next 12 months
Practical Tips
Simply Zesty Case Studies
Biggest channel for iPhone pre- registrations Fraction of traditional marketing budget Highly targeted and easy to measure
Bringing together over 100 people in one city center bar
Extensive tradirional press coverage Blog posts, photos, tweets, Facebook, Twitter, podcasts etcLasting badge on Foursquare that will forever be credited with Vodafone
Bringing online communities to meet up in the real world is crucial. Can you find any networking events for your hotel?
Making Social media metrics driven
Driving sales in store
Offline / Online / Offline promotion
Dundrum store beat Grafton Street for first time ever Users have content forever
Resources
Large brands would have 1-3 people full time on social media in Ireland depending on levels of customer service. Outside agency help to support.
SMEs would have 1 full time/PR/Techie person on social media full time. Some agency help
Small local businesses would have 1 person in house who would have have many other roles. May be feasible to send that one person on training course.
One small piece of advice on how myself and many others book hotels based on one simple thing...
