INVITATION TO BECOME PART OF THE NARRATIVE:

“AROUND THE WORLD IN 80 BRANDS”CoolBrands NextWorld Storytelling

FROM SEPTEMBER 2013 TO FEBRUARY 2014 WE WILL TRAVEL THE WORLD TO MEET ‘PEOPLE WITH A VISION’ AND ‘BRANDS WITH A PURPOSE’

CoolBrandsNextWorld

Storytelling

ALL THE MEETINGS WILL BECOME PART OF THE NARRATIVE

WHICH WILL BE SHARED ONLINE IN A BLOG AND ON SOCIAL MEDIA

CoolBrandsNextWorld

Storytelling

A SELECTION OF THE STORIES WILL BE PUBLISHED IN OUR BOOK

‘AROUND THE WORLD IN 80 BRANDS’

THE BOOK WILL BE DISTRIBUTED TO 25.000 INFLUENCERS WORLDWIDE

CoolBrandsNextWorld

Storytelling

WE’RE ON A QUEST FOR BRAND STORIES THAT STICK

ANOUK PAPPERS BRAND ANTHROPOLOGIST, AUTHORFOUNDER COOLBRANDS NEXTWORLD STORYTELLING

“I BELIEVE THAT BRANDS NEED TO LOOK

BEYOND SHAREHOLDER PROFIT TO REALISE THEIR POTENTIAL”

“IN THIS TIME OF INFORMATION OVERLOAD, PEOPLE DO NOT NEED MORE

INFORMATION. THEY NEED A STORY THEY CAN RELATE TO”

WE TRAVELLED THE WORLD FOR THE PAST 10 YEARS INTERVIEWING BRANDS AND WRITING THEIR STORIES

MAARTEN SCHÄFERAUTHOR, PHOTOGRAPHER, STORYTELLING GURU

FOUNDER COOLBRANDS NEXTWORLD STORYTELLING

I BUILT GLOBAL BRANDS AT AD AGENCIES IN THE US, UK, HONG KONG, THAILAND AND BRAZIL

“THE NEXTWORLD IS NOW”

MARC CAPRAGLOBAL CURATOR COOLBRANDS NEXTWORLD

STORYTELLING

I HAVE EXPERIENCES LEADING GLOBAL BRANDS SUCH AS LANCÔME AND CLINIQUE. I UNDERSTAND THAT MULTI-CULTURAL EXPERIENCE PROVIDES FOR POWERFUL CONSUMER INSIGHTS.

“ I BELIEVE THAT CULTURAL DIFFERENCES SHAPE WINNING MARKETING STRATEGIES.”

HEELA YANG TSUZUKICBNWS BUSINESS DEVELOPMENT