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Marketing Kit
ORDER DAYSELEVATEDBY CIFF
The marketing assets consists of the following:
WEBSITE BANNERS
SOCIAL MEDIA VISUALS
INVITATION
CIFF offers brands additional exposure through:
ONLINE BRAND LIST
ONLINE CATALOGUE
CIFF’s buyers network provides brands with the following:
INVITATION OUTREACH
BRAND/BUYER MATCHING
PREPARATION FOR THE SEASON
Marketing Assets Online Publication Buyers Network
MARKETING KIT
At CIFF, we are devoted to making our brands stand out and increase sales. Therefore, being part of CIFF gives brands access to a wide range of services, most notably our sales platform. As sales and
communication go hand in hand, CIFF’s channels also offer visibility online, through printed material and to its strong buyer’s network.
ORDER DAYS ELEVATEDBY CIFF
MARKETING ASSETS
ORDER DAYS ELEVATEDBY CIFF
Together we can optimize the number of relevant visitors at the show, and encourage you to invite and promote your participation prior to Elevated Order Days by CIFF. To simplify the process, CIFF provides you with a marketing assets kit with CIFF branded material to apply to your online platforms and to your network invitations. The kit consists of the following:
WEBSITE BANNERS To integrate on your own website to promote
your participation at Elevated Order Days by CIFF and encourage your network of clients to register
SOCIAL MEDIA VISUALS To spread the word about your participation
on all your social media platforms
For Instagram tag @ciffdk and use our hashtag #ciffdk. You can also attach Elevated Order
Days by CIFF registration as a link in bio or as a swipe-up via stories:
https://www.ciff.dk/register-for-elevated-order-days-by-ciff/
INVITATION To send out to all your clients & partners
with a link to FREE registration
Download the marketing assets kit here
ONLINE PUBLICATION
ONLINE BRAND LISTIncludes brand name, booth number and link to
website. Visible on ciff.dk approx. 1 week before the fair and communicated across all platforms
To have your brand visible online, click here and use the login sent via our online portal. Deadline is July 31.
ONLINE CATALOGUEIncludes brand name and booth number. Visible onciff.dk approx. 1 week before the fair. Automatically
added after you enter your details for the Online Brand List
2NDDAY
7115 by Szeki
8 Design Cashmere
8 Other Reasons
A&C OSLO AS
http://2ndday.com
https://7115newyork.com
http://www.8design.se
https://www.8otherreasons.com/
http://www.ac.no
365 apparel basic
CIFF takes great pride in promoting all brands participating at Elevated Order Days by CIFF. For that reason, CIFF offers additional online exposure through:
ORDER DAYS ELEVATEDBY CIFF
CIFF
THE BRAND LIST WILL BE UPDATED CONTINOUSLY
SEARCH
ALL
SELECT CATEGORY OF BRANDS BELOW
BRAND LIST Elevated Order Days by CIFF
CIFF
XXX
ORDER DAYS ELEVATEDBY CIFF
BUYERS NETWORKORDER DAYS
INVITATIONBel
la C
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r Cop
enha
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Par
t of N
orth
Mod
ern
Come see us!
ELEVATEDBY CIFF
9 12
CIFF has cultivated a close relationship with a large network of the most influential buyers across Scandinavia and beyond. To facilitate a
connection between buyers and brands, CIFF arranges:
INVITATION OUTREACHTo target your top 5 buyers through invitation
outreach, CIFF personally sends them invitations
For a curated invitation outreach, please submit your list to [email protected] with the subject line ‘top 5 buyers’.
Deadline is July 27
BRAND/BUYER MATCHINGThe Global Relations team offers assistance with scheduling meetings with targeted buyers. Send lookbooks and website
link to [email protected]. Deadline is August 1
PREPARATION FOR THE SEASONThe Global Relations team offers guidance for the upcoming season by looking at all sales materials and a target retailer list. Send all lookbooks, line sheets, and marketing material
for the season to [email protected]. Deadline is August 7
For any questions regarding our global relations services, contact the team at [email protected]
CIFF
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CHECKLIST
ORDER DAYS ELEVATEDBY CIFF
MARKETING ASSETS
Integrate CIFF website banner toyour personal website
Apply CIFF’s Social Media visuals to online platforms with the correct tag and hashtag
Send out invitations to all clients and partners prior to the show
ONLINE PUBLICATION
Enter the brand name and website onCIFF’s online brand list and catalogue
DUE DATE COMMENTS
Prior to fair
Prior to fair
Prior to fair
July 31
BUYERS NETWORK
Submit your top 5 buyers to [email protected]
Submitlookbooks and website link to [email protected] for brand/buyer matching
Submit marketing material to [email protected] preparation for the season
July 27
August 1
August 7
SS21
9 —
12 A
UG
20
20
CIF
F.DK
@N
OR
TH
MO
DE
RN
ORDER DAYSELEVATEDBY CIFF
