Hotels Digital Marketing Trends Research

Hotels & Travel Digital

Marketing Trends

Schieber Research, January 2017

Introduction

Technological advancements continue to change the hotel industry, causing

the travelers path to purchase to rely heavily on digital means throughout the

exploration, research, booking, traveling and departing process.

The most relevant technology trend is the rise in smartphone penetration,

which enables competitors to offer a seamless, omni-channel experience for

the travelers journey and create significant service innovation. Another trend

is that of big data which when analyzed properly can offer personalized

experiences to the consumers.

The penetration of artificial intelligence and bots in self service, is also

beginning to increase.

Introduction

The purpose of this presentation is to present the major industry and consumer

trends affecting the hotel industry, specifically with respect to the digital evolution

and online booking.

Main subjects covered on this presentation:

1. Competitive landscape

2. Consumer and industry trends

3. Competitor strategies and innovations

The Travel Booking Landscape

The travelers journey has

become a digital journey,

across countries and

generations.

Accommodation booking via

mobile apps is also on the rise.


The online booking trend is

relevant to all generations; but

apparently, mobile apps are more

relevant to Millennials than to

Generation X consumers and to

boomers.

Mobile constituted 11% of digital

accommodation booking among

Millennials, compared to 7%

among Gen-X consumers and

4.5% of Boomers.


OTAs - Online Travel Agencies such as

Expedia and Priceline, and hybrid / aggregator

sites such as TripAdvisor, have been

competing hotels to drive accommodation

booking. Increasingly, they are also offering

other elements of the trip, such as flights, car

rentals and restaurant reservations. Search

engines, led by Google, pose an additional

challenge to the industrys traditional players. Source: IHG Commercial Strategy presentation, September 2016

Price plays an important factor in consumers decisions whether to make a reservation via

an OTA or directly through the hotel website. Rates are not the only determinant of value,

though: perks, loyalty benefits and extras all play a part in the consumers reservation

decision.


Apartment rentals, led by Airbnb, are based on the promise of traveling like a local, competing with hotels not only in terms of channels / commissions but also in terms of experience / business model.

A vacation rental is an alternative lodging option to hotels accommodation that involves the short-term rental of myriad properties, such as apartments, farm stays, private homes, cabins, beach houses, villas, cottages, or chalets, to travelers and tourists. These units are offered on a nightly, weekly, or a monthly basis.

According to the Global Vacation Rental Market 2015-2019 report conducted by Research and Markets, the Vacation Rental market is believed to be worth $100 billion, with the U.S. accounting for 25% of that.

The report further expects the global vacation rental market to be worth $170 billion by 2019.

http://www.researchandmarkets.com/research/gqpjsp/global_vacation


Airbnb is the leading player in the market and has seen a significant surge in its valuation.

According to Airbnb, since its founding in 2008, 140 million guests have arrived at Airbnb listings, including nearly 80 million in 2016, up from 40 million in 2015.

Millennials account for about 60% of all guests who have ever booked on Airbnb, and has grown more than 120% in the past year. Seniors are the fastest-growing host demographic, and senior women consistently are the best-rated hosts on Airbnb.

Airbnb does not disclose its financial performance, but revenues were estimated at $250 million in 2013, and reports suggest that the company ended 2015 with nearly $900 million in revenues.

Airbnb is yet to make profits. It is estimated to have ended 2015 with $150 million in operating losses.

https://medium.com/@AirbnbCitizen/airbnbs-2016-highlights-and-2017-trends-to-watch-ab9aee8f5f80#.7j05nwle7http://www.sramanamitra.com/2016/01/04/2016-ipo-prospects-airbnb-sees-skyrocketing-valuations/http://www.wsj.com/articles/the-secret-math-of-airbnbs-24-billion-valuation-1434568517


Some of the biggest players in the travel industry have entered the apartment rental market.

Choice Hotels launched a vacation rental business working strictly with vacation rental management companies rather than with individual property owners.

Priceline Group said that vacation rentals will be an important source of growth. The category already accounts for almost half of Pricelines property roster thanks largely to Villas.com, which Pricelines Booking.com business launched in 2014.

In 2015, Expedia acquired HomeAway for $3.9 billion

Onefinestay, founded in 2009, was acquired in April 2016 by AccorHotels for $170 million. Hospitality service Onefinestay provides temporary travel accommodation using high-end, luxury apartments. It targets high class client segment.

HomeAways

proposition

https://www.choicehotels.com/vacation-rentalshttps://www.homeaway.com/?_hanr=AAhttp://www.onefinestay.com/about/

The Travelers Journey

Source: Schieber Research

Understanding the Path to Purchase and the triggers affecting each stage

Reviews, Social Media

Content, Ads,

Search and Social

Reviews

Content Reviews,

Cross Services,

Concierge Aps and Social Reviews

Staying

Websites OTAs

Reviews

TRAVELERS

JOURNEY

The Travelers Journey | Pre-Travel

The pre-travel stage can be triggered by an ad, social media content or the consumers own search. It tends to be a stressful stage, during which the consumer searches information and reviews on destinations and service providers. Online reviews, and aggregation of content / comparisons, are crucial at this stage. Today, reviews and comparisons are offered by hotels as well as by third party websites, as hotels identify that the consumer will research the various options any way.

Note that, the entire travel might stem from content (including through social media) or loyalty offering rather than the travelers initial decision to go on a trip; as this creates opportunities for travel companies, it is important to remember to establish a long-lasting connection throughout the consumer journey.

Sometimes, these activities take place on several devices, starting on one device and proceeding on another and so, transparent shift between channels should be taken into consideration, usually through log-in (with your email, social media identity or membership card).


At this stage, the leading resource for the consumers research is the OTA website. This provides

OTAs with an opportunity to offer value to consumers and drive reservations. This also means

that, in order to become the first stop for consumers, hotels should provide content, information

and reviews that influence the decision process.

Leading Resources for Destination Selection

Source: ComScore 2016


Travel costs are the top influencing parameter of the trip destination choice.

Factors Influencing Travelers Destination Decisions

Source: ComScore 2016


TripAdvisor offers a Best of 2016 section with information regarding attractions and locations which

were given the highest grades by travelers, to encourage and inspire travel.

https://www.tripadvisor.com/TravelersChoice


Booking.com search results include a meter

on top which tells travelers if the destination is

a top choice with fellow travelers on their

selected dates.

Expedia operates a blog for travel-related issues under

the name view finder.

The blogs offers stories which can be sorted by different

categories.

Expedias YouTube channel offers travel-related videos.

The videos are sorted according to different categories:

One Day in an Amazing City, Popular Destinations, Expedia

Travel Destinations divided to different regions and Travel

Blog | Expedia Viewfinder.

https://viewfinder.expedia.com/https://www.youtube.com/user/Expedia

The Travelers Journey | The Trip

During the trip: the trip itself drives new needs, such as check-in, room service and check-

out, but also cross-services and products such as event tickets, entertainment and dining.

Competitors are responding to such demands by launching / acquiring services such as

online restaurant reservations, attraction reservation etc.

Other trends such as self service, mobile service, content sharing on social media,

research and personalization are also relevant to this stage.

W Hotels chain joined forces with Snapchat to

reach Millennials and encourage social media

sharing.

In October 2015 the chain launched a sponsored

geofilter campaign that allowed users to overlay

phrases like Wish you were here and Current

Situation on top of images taken at W properties.

The Travelers Journey | Post-Travel

Post-Travel consumers are encouraged to leave a feedback and reviews, post pictures

and recommend services to their friends. Competitors are turning to CRM in order to drive

repeating purchases, via email marketing, referral programs and loyalty programs.

Companies use the data received by the consumers to offer personalized solutions, and

encourage trips. Shared content is also used to inspire friends travels.

Agoda has created an

online community of like-

minded land divers to share

their superior tourism

experiences via

social/video channels like

WeChat, Youku and Weibo.

http://landdiving.agoda.com/http://v.youku.com/v_show/id_XMTQxNzExNzgxNg==.html

Competitor Strategies

Pricing & Loyalty

Whole Trip Planning

Reviews and content

Professional services


Pricing & Loyalty

Pricing pays a major part in deciding on where to book, and competitors use

several price-related tactics, including: Best price guarantee; bid / reverse

bid; last minute deals; and price alerts.

Source: IHG Commercial Strategy presentation, September 2016

IHG promotes Your

Rate pricing


Pricing & Loyalty

KAYAK offers

travelers to

receive flight &

hotel prices alerts

by email

Priceline focuses on a Best Price

proposition


Pricing & Loyalty

Hotels are using different strategies and tactics in order to win the battle

against the OTAs, including loyalty, pricing, perks and service.

A TV ad by Hilton under

the name Stop Clicking

Around, encourages

viewers to book directly

through Hilton,

promising the lowest

prices available.

Some hotels offer additional ancillary services and

rewards for direct bookers, such as a welcome foot

massage, or a free scuba lesson for guests who

book direct.

https://www.youtube.com/watch?v=0JLoX6Dp20o


Pricing & Loyalty

Hilton offers a loyalty program under the name

Hilton HHonors. Members of the program can also

earn HHonors Points for staying, traveling,

shopping, and/or dining at the Hilton.

The chain offers 4 different levels of membership:

Blue, Silver, Gold and Diamond, determined

according to the number of stays / nights in Hilton

properties and providing different benefits.

According to Hiltons CEO ,Christopher Nassetta,

since the launch of Hilton HHonors rates,

membership enrollments have increased

significantly.

In the second quarter for 2016, Hilton added 2.4

million new members and its share of occupancy

by members was nearly 56 percent in the second

quarter, up more than 400 basis points year-over

year.

The Hilton HHonors app accounts for 23 percent of

Hiltons direct web traffic and app downloads are up

66 percent year over year.

Source: Hilton Worldwide, Q2 2016 Earnings

Conference Call


Pricing & Loyalty

Best Western launched in 2016 a

new digital platform,

BestWestern.com, which enables

the chain to offer a discount rate to

the Best Western loyalty members,

typically reflecting a 10% discount.

IHG offers IHG Rewards Club Select Credit

Card which benefits its owners with bonus

points for spending during their stays. The

bonus points can then be redeemed for free

nights and discounts.

https://www.bestwestern.com/en_US.htmlhttps://www.ihg.com/rewardsclub/us/en/home


Pricing & Loyalty

IHG Rewards Club has almost 94 million members, making it the largest hotel loyalty

program.

IHG Rewards Club Credit Card offers: Annual Free Night Worldwide, Earn 5 points per

$1 spent when you stay at our hotels, Earn 2 points per $1 spent on purchases at gas

stations, grocery stores, and restaurants, Earn 1 point for every $1 spent on all other

purchases, Automatic 10% point rebate, Platinum Elite Status


Whole Trip

Planning

The vacation package search on KAYAKs website allows travelers to

compare several vacation package sites along with a combined KAYAK

flight and hotel search.


Whole Trip

Planning

Booking.com offers links to complimentary services, including car rentals, flights

booking, restaurant reservations, villas and vacation homes rental.

The services are either provided by Booking.com or by other companies which are

part of the Priceline Group, such as Kayak (flights booking) and OpenTable

(restaurants reservations).

Through Villas.com, booking.com offers vacation homes, apartments, villas and

more. Booking.com reported a growing interest in non-traditional rentals.

http://www.villas.com/?aid=388953;sid=a26ad408390720eb0ba6a34f434939ee;sb_price_type=total&


Reviews and

content

A survey in the UK

demonstrates that

people pay more

attention to written

comments than to the

overall rating of a

place.

This reflects travelers

lack of confidence in

reviews.

According to Review Trackers, more than 50% of global travelers made a

purchase decision based on online reviews and recommendations.

Online reviews (88%) rank second only to price (93%) as the most important

factor considered by travelers looking for accommodations.

http://www.reviewtrackers.com/2016-trends-hospitality-travel/


Reviews and

content

The reviews published on TripAdvisor require a minimum of 200 characters,

thus assuring detailed reviews. On July 2016, TripAdvisor launched an

airline reviews platform which includes all major airlines globally

https://www.tripadvisor.com/Airlines


Reviews and

content

In Pricelines website, search results include

travelers reviews. Some reviews state that

they are written by verified hotel guests.

Agodas hotel reviews are 100 per cent authentic. Submitted by

customers after they have completed their hotel stay, we have

over 10 million verified hotel reviews


Reviews and

content

Social media is perceived by Booking.coms Chief Marketing Officer as channels

used to engage with customers more on an inspirational level, since social media is

inherently content-driven.

For example, much of the conversation today on Facebook is about travel, and

much on Instagram is about travel, as consumers are craving for sharing travel

experiences or discussing travel in social channels. Booking.com aims to add value

to these conversations.

In 2015, Booking.com invited

consumers through social

media to submit pics of their

summer adventures, then

turning its favorites into

animated GIFs.



Rather than merely focusing on the end consumer / traveler, competitors

are turning to providing solutions to professionals such as travel agents,

companies travel managers and now, hotels as well.

Booking.com offers travel agents to

use its platform, claimed to provide a

all-in-one product

Booking.com launched Booking.com for Business

platform in 2015 to service unmanaged business

travelers (travelers whose companies dont have a

formal travel policy). The company said that 1 in 5

bookings on the website is for business travel.

The Booking.com for Business allows travel managers

and assistants to book on behalf of others. Travelers

are also given exclusive access to special deals and

complimentary extras at select properties.

https://www.booking.com/travel-advisors/index.html?label=gen173nr-1DCAEoggJCAlhYSDNiBW5vcmVmaGqIAQGYATG4AQzIAQzYAQPoAQH4AQKoAgM;sid=c5ae1fab58c3567818cb63b8abab1179http://www.booking.com/business.html



Airbnb offers accommodation and

complimentary services for business

travelers.

On June 2016, Airbnb announced the

launch of a new tool that allows

employees to book business travel for co-

workers.

According to the company, as business

travel has tripled in growth on Airbnb in

2016, this new feature allows business

partners like travel managers and

executive assistants to be able to book

Airbnb listings on behalf of other

employees. This new tool adds a whole

new dimension to the way companies are

able to book listings for all their business

travel needs.

AccorHotels

provides services

targeted for

business travelers,

meeting and events

planners as well as

for travel

professionals such

as travel agents

and tour operators.



On June 2016, Airbnb introduced co-host,

a tool that lets its hosts enlist the help of

another to respond to messages from

guests, greet them when they arrive, help

if they have any issues, and any of the

other hosting duties.

When booking a stay, guests will clearly

see who owns the home where they'll be

staying as well as the host they'll interact

with during their stay.

The company also introduced a set of

features that make it easy to track and

split the earnings with the co-host.

Introduction video

https://www.airbnb.com/co-hosting?utm_source=blog&utm_campaign=AO_2016https://www.youtube.com/watch?v=EzCwe-NLef4

Competitor Strategies | Case Study

Value proposition mapping by TripAdvisor

Sources: TripAdvisor Q1 2016 Results, May 2016; Tripadvisor Investor Presentation, Nov. 2016

The Vacation Rentals

section offers home

rentals, cabins, cottages

and other

accommodation types in

190 countries.

TripAdvisor increased its focus on non-hotel

segments, including attractions, restaurants and

other segments, through its brands

https://www.tripadvisor.com/Rentals

Competitor Strategies | Collaborations

On January 2016, Starwood Hotels & Resorts Worldwide and TripAdvisor partnered to make Starwoods global hotel portfolio accessible on the TripAdvisor Instant Booking platform.

With TripAdvisor instant booking, users simply click on a Book Now button to initiate a reservation. Travelers are reminded throughout the booking process that their reservation is powered by Starwood and are provided links and phone numbers to contact the hotels customer service associates directly; all support inquiries will be handled by Starwood.

Hilton joined the Instant Booking platform on January 2017.

Marketing Trends

Personalization & Big Data

Bots and Artificial

Intelligence

Service & Mobile

Concierge

Internet of Things

Marketing Trends


Booking.com offers a personal zone

through which users can choose their

preferences for future reservations.

Under Trips for a Lifetime, the

website suggests a personalized trip

according to interests and preferred

locations.

On September 2016, Hilton launched a new

feature on the Hilton HHonors app, called Fun

Finder. The app requires Wi-Fi, beacon technology

and GPS and it was designed to act like a guests

personal travel guide.

It provides guests with detailed maps and

wayfinding capabilities, information about on-

property events, and special offers and hotel

features suited to their preferences. Guests can

fill out a pre-arrival survey on the app to customize

the Fun Finder feature during the stay.

Marketing Trends


On November 2015, TripAdvisor launched a

Travel Timeline feature for its mobile app that

helps travelers conveniently log and share

experiences from their trips. Once activated,

the feature automatically creates a timeline of

the places travelers have visited and the photos

theyve taken at each location, which can be

viewed in chronological order or as a route on a

map.

The timeline is private to the user on their

TripAdvisor app, but travelers can edit their

timeline and easily share it with family and

friends.

The feature uses the phones GPS and motion

sensors to predict when the user is visiting

somewhere or if they are just passing by. Users

may turn Travel Timeline off at any time.

Marketing Trends


On June 2015, Airbnb introduced pricing tips for hosts.

According to the company youll be able to get personalized, daily pricing

information right in your calendar, so you can see how adjusting your price could

increase your chances of getting booked, or take advantage of strong interest in

visiting your area

The company developed mathematical model thats learning how likely a guest is to

book a specific listing, on specific dates, at a range of different prices. It uses

different types of information, including the hosts listing type, its location, its current

price, availability, and how far off each available date is.

Marketing Trends

Bots and Artificial

Intelligence

Virgin Hotels Lucy is a

virtual entity built into the

companys mobile app

which connects personal

devices to the chamber

controls and hotel staff.

The app allows guests to

interface with their rooms

thermostat or control the

TV.

https://itunes.apple.com/us/app/virgin-hotels/id951045854?mt=8

Marketing Trends

Bots and Artificial

Intelligence

On May 2016, Booking.com launched

Booking Messages interface, a chat-

inspired communication platform that

enables customers and accommodation

providers to connect with each other from

the moment a booking is made.

The Booking Messages interface features

automatically pre-translated templates for

certain predefined requests, including

arranging check-in and check-out times, as

well as questions about parking and bed

preferencesall in real-time and with a

familiar, chat-like interface.

According to Booking.com, 75% of our

customers prefer self-service options to take

care of simple requests, the interface allows

them to customize and manage their trips

conveniently.

Marketing Trends

Bots and Artificial

Intelligence

KAYAK on Facebook messenger

Within seconds, well search hundreds of travel sites at

once to find you the information you need on flights,

hotels, rental cars and things to do. Well even keep you

up-to-date on your travel plans and help you manage

your trip, without ever leaving Facebook.

Start by messaging us with your travel plans (e.g.

flights to Boston tomorrow) and well search hundreds of

sites at once for the info you need. Then, well message

back with a summary of your results or curated

suggestions. You can also receive real-time notifications

for gate changes, flight delays or check-in status. You

can also access your bookings and other details for your

Trips through Messenger.

Marketing Trends

Service & Mobile

Concierge

Expedia: more than 1 in 4 room nights booked on a mobile device (Expedia

Q4 2015 Investor Presentation, Feb. 2016)

New global research by Hotels.com revealed that almost half (46%) of

travelers would happily use a mobile concierge service, with requests such

as restaurant reservations (62%), directions (51%) and tickets to tourist

attractions (48%) topping the list of what they'd ask for.

Hotels.com recently launched a Concierge app, featuring OpenTable, Uber,

Groupon and delivery.com. Ordering a pizza, booking a ride, finding local

activities, and reserving a table at a top restaurant are now all possible in just

the touch of a button through the new Hotels.com Concierge.

For Hotels.com customers, all available local services will appear in the app on

the day their hotel stay begins, leveraging key location data, such as the

customer's hotel address, to make the process of enhancing their stay with

complementary services seamless and intuitive. Everything you need for the

perfect trip is right there all in one place.

Customers will also have access to special Secret Prices.

Marketing Trends

Service & Mobile

Concierge

The IHG Translator app, available on mobile and Apple Watch,

provides travelers with access to real-time translations across

the world.

Users can speak directly into the app or select from a range of

pre-loaded phrases to translate from English into different

languages instantaneously.

o The app contains over 50 phrases in 12 languages, including

slang (2,000 phrases available on paid version)

Marketing Trends

Service & Mobile

Concierge

On July 2016, Booking.com launched the Booking

Experiences tool, claimed to allow travelers to

discover the best a destination has to offer, all

through a mobile device.

Booking Experiences is managed entirely within the

Booking.com app.

According to the company, the app will ultimately

harness Artificial Intelligence technology to predict

individual traveler intent and create a personalized in-

destination experience on demand.

Once travelers have booked a stay in one of the first

cities to offer Booking Experiences, via a single QR

code in the Booking.com app a traveler can get instant

booking access to all of the participating venues and

attractions in that destination, eliminating the need to

book in advance or wait in lines to buy tickets.

Marketing Trends

Service & Mobile

Concierge

Starwood Hotels & Resorts offer a

mobile app for loyal customers under

the name SPG: Starwood Hotels &

Resorts.

The application offers guests different

services intended to make their stay

as convenient as possible, one of

them is the SPG Keyless feature.

Through the app, guests are able to

use their smartphones to unlock their

rooms, eliminating the need for key

cards.

Once the SPG app is downloaded,

users can check in to their rooms, get

their room number, and use their

phones as their keys

The rooms are also equipped with

standard key card locks.

https://itunes.apple.com/us/app/spg-starwood-hotels-resorts/id312306003?mt=8

Marketing Trends

Service & Mobile

Concierge

Airbnb offers a mobile

app which enables

booking

accommodation;

booking experiences;

discovering places

through

recommendations from

locals.

The app enables hosts

to update their listing

and calendar availability;

message guests and

manage their

reservations.

Marketing Trends

Service & Mobile

Concierge

KAYAKs Travel assistant - helps plan

and organize the travel

Lola is a travel

start up, using

human as well

as artificial

intelligence for

concierge

services.

https://www.kayak.com/tripshttps://www.lolatravel.com/

Marketing Trends

Service & Mobile

Concierge

Panasonic and IBM Watson are reportedly

developing a digital concierge service. The service

will live in a special mirror in a guests room that

will allow them to access all of the standard

concierge services they expect from one digital

location.

Starwood Hotels launched ProMeetings , a mobile

application, which enables Starwood Preferred

Guests who are using the chains conference

rooms to submit requests directly to employees for

immediate fulfillment.

In June 2016 the Starwood Hotels launched a

partnership with Cvent to offer CrowdCompass.

Atendees can view real-time content like event

agendas, speaker bios, presentations and property

information from their mobile device.

Marketing Trends

Service & Mobile

Concierge

Priceline offers a mobile app for

mobile phones, tablets and Apple

watch

https://itunes.apple.com/us/app/priceline-hotels-flights-cars/id336381998

Marketing Trends

Service & Mobile

Concierge

In 2015 Hilton partnered with Uber. The

collaboration allows members to view hotel

stay information and check-in from the Uber

app.

In addition, customers can travel to their

hotel in a Uber taxi which they were reminded

to book from their Hilton HHonors app.

Marketing Trends

Service & Mobile

Concierge

On December 2016, Priceline launched a new Road

Deals feature as a part of its mobile app.

The feature enables travelers to enter a destination,

and immediately see one-of-a-kind deals and

discounts in real time along their route.

As the user travels, hotels are automatically refreshed

on the route ahead of them and can be booked within

seconds. The Road Deals feature enables app users

to set preferences based on budget and star-level,

receive hotel recommendations, and book same-day

accommodations en route to their final destination.

Marketing Trends

Internet of

Things

Disney is offering Magic Bands,

sensors that help simplify

everything from guest transport to

dining reservations to itinerary

planning through a tech-enabled

wristband worn by guests.

With Internet of Things (IOT) continued expansion, travel companies are utilizing

connectivity to offer content, special offers, and instant convenience. In addition to

using wearable technology and beacons, Amazons Echo (Alexa) seems to be

gaining traction in hospitality.

All 4,748 hotel rooms at the Wynn Las Vegas hotel are

set to be equipped with an Echo, Amazon's voice-

controlled speaker. Wynn Resorts CEO Steve Wynn said

that "The ability to talk to your room is effortlessly

convenient." He also referred to the device as a butler in

a video about the Amazon partnership.

Marketing Trends

Internet of

Things

On May 2016, Kayak has launched a voice-enabled travel search on

Amazon Alexa which can help users planning their trip, providing them with

practical information to guide the planning process.

Alexa can Search flights, hotels and rental cars, access Kayak's Flight

Tracker to stay up to date on expected arrivals and departures.

On November 2016, Expedia launched a new travel updates skill for the

Amazon Alexa service. The Expedia skill for Alexa offers a voice-activated

method to hear details on upcoming trips purchased on Expedia.com with

other features embedded within the skill that allow travelers to ask for

specifics regarding hotel bookings, flight status, loyalty points balance,

rental car reservations, and more.

Competitors

TripAdvisor is the world's largest travel site.

TripAdvisor offers advice from millions of travelers and a wide variety

of travel choices and planning features with seamless links to

booking tools that check hundreds of websites to find the best hotel

prices.

TripAdvisor branded sites make up the largest travel community in

the world, reaching 390 million average monthly unique visitors, and

reached 435 million reviews and opinions covering 6.8 million

accommodations, restaurants and attractions.

The sites operate in 49 markets worldwide.

TRIPADVISOR

Source: TripAdvisor 2016

TripAdvisor, Inc. (NASDAQ:TRIP), through its subsidiaries, manages

and operates websites under 24 other travel media brands:

www.airfarewatchdog.com, www.bookingbuddy.com, www.citymaps.com

, www.cruisecritic.com, www.familyvacationcritic.com, www.flipkey.com,

www.thefork.com, (www.lafourchette.com, www.eltenedor.com, www.ien

s.nl, www.besttables.com, www.dimmi.com.au), www.gateguru.com, ww

w.holidaylettings.co.uk, www.holidaywatchdog.com, www.housetrip.com,

www.independenttraveler.com, www.jetsetter.co, www.niumba.com, ww

w.onetime.com, www.oyster.com, www.seatguru.com, www.smartertrave

l.com, www.tingo.com, www.travelpod.com, www.tripbod.com, www.vac

ationhomerentals.com, www.viator.com, and www.virtualtourist.com.

TRIPADVISOR


The Priceline Group is the worldwide leader in hotel sales.

The group over 12,000 employees worldwide in more than 135

offices including New York, Amsterdam, London, and Bangkok.

PRICELINE

Source: Pricelines website and Pricelines investor presentation, 2016

EXPEDIA

Expedia has a broad portfolio targeted for different segments:

Homeaway is the companys home rentals brand; Egencia provides

travel services for businesses and Trivago provides metasearch

services.

EXPEDIA


TripAdvisor

TripAdvisor is the world's largest travel site.

TripAdvisor offers advice from millions of travelers and a wide variety

of travel choices and planning features with seamless links to

booking tools that check hundreds of websites to find the best hotel

prices.

TripAdvisor branded sites make up the largest travel community in

the world, reaching 390 million average monthly unique visitors, and

reached 435 million reviews and opinions covering 6.8 million

accommodations, restaurants and attractions.

The sites operate in 49 markets worldwide.

TRIPADVISOR | OVERVIEW


TripAdvisor, Inc. (NASDAQ:TRIP), through its subsidiaries, manages

and operates websites under 24 other travel media brands:

www.airfarewatchdog.com, www.bookingbuddy.com, www.citymaps.com

, www.cruisecritic.com, www.familyvacationcritic.com, www.flipkey.com,

www.thefork.com, (www.lafourchette.com, www.eltenedor.com, www.ien

s.nl, www.besttables.com, www.dimmi.com.au), www.gateguru.com, ww

w.holidaylettings.co.uk, www.holidaywatchdog.com, www.housetrip.com,

www.independenttraveler.com, www.jetsetter.co, www.niumba.com, ww

w.onetime.com, www.oyster.com, www.seatguru.com, www.smartertrave

l.com, www.tingo.com, www.travelpod.com, www.tripbod.com, www.vac

ationhomerentals.com, www.viator.com, and www.virtualtourist.com.




Source: TripAdvisor Q1 2016 Results, May 2016

TRIPADVISOR | STRATEGY




TripAdvisor increases its

focus on non-hotel

segments, including

attractions, restaurants and

other segments, through its

brands.

In Q1 2016, 14% of

TripAdvisors income came

from non-hotel segments.

TRIPADVISOR | WEBSITE

TripAdvisor's Website

https://www.tripadvisor.com/


Best of 2016 section offers information regarding attractions and locations

which were given the highest grades by travelers.

https://www.tripadvisor.com/TravelersChoice


The Find Things to Do search engine was launched in order to encourage travelers to

book attractions through the website.

Jeff Chow, vice president of product, attractions at TripAdvisor said about the Find

Things to Do search engine: The tours and attractions industry has been making

amazing progress in recent years, moving towards adopting the digital and mobile ways

consumers book travel. Our goal is to accelerate this transition by delivering a world full

of local travel experiences to our users, instantly bookable on a smartphone, tablet or

desktop using TripAdvisor.

https://www.tripadvisor.com/Attractions


On January 2016, Starwood Hotels & Resorts Worldwide and TripAdvisor

have partnered to make Starwoods global hotel portfolio accessible on the

TripAdvisor instant booking platform.

The partnership enables Starwood to market and merchandise its world-

class, lifestyle brands to a unique customer base.

With TripAdvisor instant booking, users simply click on a Book Now button

to initiate a reservation. Travelers are reminded throughout the booking

process that their reservation is powered by Starwood and are provided

links and phone numbers to contact the hotels customer service

associates directly; all support inquiries will be handled by Starwood.


The Vacation Rentals section offers home rentals, cabins, cottages and

other accommodation types in 190 countries.



The reviews on the website require a minimum of 200 characters while

writing a review, assuring detailed reviews.


On July 2016, TripAdvisor

launched an airline reviews

platform which includes all

major airlines globally.

The launch was intended to

create a resource for making

more informed air travel

decisions based not only on

the price of the flight, but the

total experience with the

airline. Percentage of travelers who believe that:

Source: TripAdvisor Survey, 2016



Customers review for Lufthansa on the airline reviews platform


TRIPADVISOR | SOCIAL MEDIA

TripAdvisors Facebook page presents different locations and attractions.

https://www.facebook.com/TripAdvisor


TripAdvisors Twitter account presents different locations.

https://twitter.com/TripAdvisor


TripAdvisors Pinterest Page

https://www.pinterest.com/tripadvisorus/


TripAdvisors Instagram Page

https://www.instagram.com/tripadvisor/


The Vacation Rentals section offers home rentals, cabins, cottages and

other accommodation types in 190 countries.


TRIPADVISOR | MOBILE APPPS

TripAdvisor offers five

apps:

TripAdvisor for Mobile;

TripAdvisor for Tablet;

SeatGuru for flights

related information;

GateGuru for airport

related information;

and the fork for

information regarding

restaurants.

TRIPADVISOR | MOBILE APPP

On November 2015, TripAdvisor

launched a Travel Timeline feature

for its mobile app that helps travelers

conveniently log and share

experiences from their trips. Once

activated, the feature automatically

creates a timeline of the places

travelers have visited and the photos

theyve taken at each location, which

can be viewed in chronological order

or as a route on a map.

The timeline is private to the user on

their TripAdvisor app, but travelers

can edit their timeline and easily share

it with family and friends.

The feature uses the phones GPS

and motion sensors to predict when

the user is visiting somewhere or if

they are just passing by. Users may

turn Travel Timeline off at any time.

Priceline

The Priceline Group is the worldwide leader in hotel sales.

The group over 12,000 employees worldwide in more than 135

offices including New York, Amsterdam, London, and Bangkok.

PRICELINE | OVERVIEW



Source: Pricelines investor presentation, 2016


Source: Pricelines website, 2016

PRICELINE | STRATEGY

Source: Pricelines investor presentation, 2016

PRICELINE | USP

Priceline focuses on a Best Price proposition.

PRICELINE | WEBSITE

Pricelines website

https://www.priceline.com/?lrdr=secure&defproduct=hotels&lp=y&kw=priceline&match=e&adp=1t1&refid=PLGOOGLECPC&refclickid=D:cBrand12005756890g164919610713230787972aud-207786695532:kwd-21343021|1007978&gclid=Cj0KEQiAy53DBRCo4en29Zvcla0BEiQAVIDcczXR1K88NNP8_KALFpS4LyAy_m_kqH3uaq8U6S_TAz8aAq4Y8P8HAQ&slingshot=48

PRICELINE | WEBSITE

On its website, Priceline is inviting travelers to offer a price for a

stay, flight or car. Travelers who offer the highest price win.

https://www.priceline.com/promo/name_your_own_price/hotels

PRICELINE | WEBSITE

The Express Deals section on the website offers deals for special

prices. The name and hotel of the hotel are revealed only after the

booking is done.

https://www.priceline.com/promo/expressdeals.do

PRICELINE | WEBSITE

The Last-Minute booking section on Pricelines website

https://www.priceline.com/promo/lastminute/hotels.html

PRICELINE | WEBSITE

The Hotel Freebies section on Pricelines website

https://www.priceline.com/hotel-freebies/

PRICELINE | WEBSITE

Search results include travelers reviews. Next to some of the

reviews it is stated that they are written by verified hotel guests.

PRICELINE | TV

In 2016, Priceline launched two humoristic TV campaigns.

One campaign includes several TV spots narrated by William Shatner that present

disasters caused by a failure to make last-minute travel plans. narrates the spots.

The second campaign is based on a breaking news format which also aims to

show what can happen when you skip an important travel.

PRICELINE | SOCIAL MEDIA

Pricelines YouTube

channel presents

the spots of its TV

campaign as well as

behind the scenes

videos.

https://www.youtube.com/user/priceline?feature=watch


Pricelines Facebook page promotes accommodation locations and

new features.

https://www.facebook.com/priceline


Pricelines Twitter Account promotes Priceline new features, contests

and booking hotels and attractions.

https://twitter.com/priceline


Pricelines Instagram page

https://www.instagram.com/priceline/

PRICELINE | MOBILE APPS

Priceline offers a mobile app for mobile phones, tablets and Apple

watch

https://itunes.apple.com/us/app/priceline-hotels-flights-cars/id336381998


Features of the mobile app


On December 2016, Priceline launched

a new Road Deals feature as a part of

its mobile app.

The feature enables travelers to enter a

destination, and immediately see one-of-

a-kind deals and discounts in real time

along their route.

As the user travels, hotels are

automatically refreshed on the route

ahead of them and can be booked within

seconds. The Road Deals feature

enables app users to set preferences

based on budget and star-level, receive

hotel recommendations, and book

same-day accommodations en route to

their final destination.

Booking.com

Booking.com B.V., part of the Priceline Group, owns and operates

Booking.com, the world leader in booking accommodations online.

In the second quarter of 2015, Booking.com accounted for around 85 percent

of Priceline Group's $2.28 billion in revenues.

Gillian Tans is the companys CEO since April 2016.

Established in 1996, Booking.com is available in more than 40 languages, and

offers 1,035,000 active properties in 227 countries and territories.

Booking.com B.V. is based in Amsterdam in the Netherlands, and is supported

internationally by 184 offices in over 70 countries around the world.

The Booking.com reservation service is free.

BOOKING.COM | OVERVIEW

Source: Booking.coms website, 2016

http://www.pricelinegroup.com/

BOOKING.COM | WEBSITE

Booking.com homepage

http://www.booking.com/


Filters help the customers save time when

choosing their stayA meter on top tells you if the destination

is a top choice with fellow travelers on

your selected dates


The website

mentions how

many bookings did

every property

experience today.


The reviews on the

website are

claimed to be

100% verified


The booking process: after customers choose a

property, they are offered available room types


The website offers a personal zone through which users

can choose their preferences which are then saved for

future reservations.


Under the Trips for a Lifetime section, the website offers a

personalized trip according to interests and preferred

locations.

BOOKING.COM | WEBSITE | STATISTICS

According to SimilarWeb, direct traffic

is the leading source of visitors to the

site, suggesting that brand awareness

in the mind of travelers is very high.

19.40% of Booking.coms website

traffic on October 2016 was from

referrals, significantly led by Trivago,

while only 1.44% of traffic was from

social media, mostly from Facebook.

BOOKING.COM | MOBILE APP

Mobile plays a significant part in

Booking.coms strategy, with the

travelers ongoing shift to Mobile.

The app, for both iOS and Android,

allows users to use their booking

information and search the site

through their mobile.

https://itunes.apple.com/app/apple-store/id367003839?mt=8


On July 2016, Booking.com launched

the Booking Experiences tool, claimed

to allow travelers to discover the best

a destination has to offer, all through a

mobile device.

Booking Experiences is managed entirely

within the Booking.com app.

According to the company, the app will

ultimately harness Artificial Intelligence

technology to predict individual traveler

intent and create a personalized in-

destination experience on demand.

Once travelers have booked a stay in one

of the first cities to offer Booking

Experiences, via a single QR code in the

Booking.com app a traveler can get

instant booking access to all of the

participating venues and attractions in that

destination, eliminating the need to book

in advance or wait in lines to buy tickets.


On May 2016, Booking.com launched

Booking Messages interface, a chat-

inspired communication platform that

enables customers and accommodation

providers to connect with each other

from the moment a booking is made.

The Booking Messages interface features

automatically pre-translated templates for

certain predefined requests, including

arranging check-in and check-out times, as

well as questions about parking and bed

preferencesall in real-time and with a

familiar, chat-like interface.

According to Booking.com, 75% of our

customers prefer self-service options to take

care of simple requests, the interface

allows them to customize and manage their

trips conveniently.


In January 2015, Booking.com

launched the Booking Now app,

claimed to be the first truly

global app for spontaneous

bookers.

The app has been positioned as a

way to serve guests who are

looking for hotel stays within 48

hours or less.

However, the company axed the

app after 20 months in service.

Booking.com says despite last-

minute demand still being on the

rise, such requirements are best

met through our regular

Booking.com app.

BOOKING.COM | COMPLIMENTARY SERVICES

Booking.com website offers links to complimentary services,

including car rentals, flights booking, restaurant reservations,

villas and vacation homes rental.

The services are either provided by Booking.com or by other

companies which are part of the Priceline Group, such as Kayak

(flights booking) and OpenTable (restaurants reservations).


Through Villas.com, booking.com offers vacation homes,

apartments, villas and more.

Booking.com reported a growing interest in non-traditional rentals.

http://www.villas.com/?aid=388953;sid=a26ad408390720eb0ba6a34f434939ee;sb_price_type=total&


Rentalcars.com

http://www.rentalcars.com/Home.do?affiliateCode=booking-com&adplat=footer&preflang=en


OpenTable for

restaurants

reservations,

also a part of

the Priceline

Group

http://www.opentable.com/start/home

BOOKING.COM | PROFESSIONAL SERVICES

Booking.com

offers travel

agents to use its

platform, claimed

to provide a all-in-

one product

https://www.booking.com/travel-advisors/index.html?label=gen173nr-1DCAEoggJCAlhYSDNiBW5vcmVmaGqIAQGYATG4AQzIAQzYAQPoAQH4AQKoAgM;sid=c5ae1fab58c3567818cb63b8abab1179


Booking.com launched

Booking.com for Business

platform in 2015 to service

unmanaged business

travelers (travelers whose

companies dont have a

formal travel policy). The

company said that 1 in 5

bookings on the website is for

business travel.

The Booking.com for

Business allows travel

managers and assistants to

book on behalf of others.

Travelers are also given

exclusive access to special

deals and complimentary

extras at select properties.

http://www.booking.com/business.html


Booking.com offers

Pulse application for

property partners.

The app allows

property managers to

stay up-to-date on

arrivals, departures,

new bookings,

cancellations,

modifications, and

reviews.

In addition, managers

can interact with their

guests, through a live

chat platform, and

more.

The app is available for

both iOS and Android.

https://itunes.apple.com/il/app/pulse-for-accommodation-partners/id992795726?mt=8


Property owners can

add the Booking Button

to enhance their

property website.

The button links their

website to the

Booking.com

reservation engine and

displays their

availability for them.


In June 2016, Booking.com launched two free, on-demand,

data-driven products to its accommodation partners

worldwide.

The tools, Booking.com Analytics and the Opportunity

Centre provide actionable data and advice delivered in real time,

powered by a customizable dashboard.

According to Booking.com, our partners are hungry for more data

and actionable insights to help them increase the revenue they

make via our platform. These new tools provide our busy partners

with access to relevant data and advice when its convenient for

them. Its all about hyper-customised content delivered in real-

time so our partners can take their businesses to the next level.

The Booking.com Analytics dashboard currently features four

main reports, including two sales performance reports.

The Opportunity Centre allows partners to select the most

relevant options for their property, and instantly implement them to

enhance their listing and grow their business through

Booking.com.

BOOKING.COM | SOCIAL MEDIA

Social media is perceived by Booking.coms Chief Marketing

Officer as channels used to engage with customers more on an

inspirational level, since social media is inherently content-driven.

For example, much of the conversation today on Facebook is

about travel, and much on Instagram is about travel, as

consumers are craving for sharing travel experiences or

discussing travel in social channels. Booking.com aims to add

value to these conversations.

In 2015, Booking.com invited

consumers through social

media to submit pics of their

summer adventures, then

turning its favorites into

animated GIFs.


The Booking.com Facebook page mainly offers pictures that

link to hotels and locations on the website.

https://www.facebook.com/bookingcom/?fref=ts


Booking.com on Twitter

https://twitter.com/bookingcom


The YouTube

Channel

features links

to local

Booking.com

YouTube

channels

https://www.youtube.com/user/bookingvideos


Booking.com on

Google+

https://plus.google.com/+Bookingcom


Booking.com on

Instagram

https://www.instagram.com/bookingcom/?hl=en


Booking.com on Pinterest

https://www.pinterest.com/bookingdotcom/

Agoda was established in 2005.

In 2007, Agoda was acquired by The Priceline Group.

Agoda focuses solely on hotel bookings. Agoda is one of the fastest-

growing online hotel platforms worldwide, listing hundreds of thousands of

hotels and providing services in 38 different languages. Agoda employs

more than 2,500 travel professionals, representing more than 20 countries.

AGODA | OVERVIEW

We offer instant confirmation for every one of our hundreds of

thousands of listed hotels, and, unlike some websites, we dont

make customers wait for confirmation from the hotel

PointsMAX is a new way to earn benefits when you book accommodation

on Agoda.com. Its simple choose your favorite loyalty program, and youll

earn points toward that program with every booking you make with us.

AGODA | LOYALTY

Agodas homepage

AGODA | WEBSITE

https://www.agoda.com/?cid=1730863

AGODA | WEBSITE

The website includes reviews different properties according to the search

based on the chosen location and dates.

AGODA | WEBSITE

Once you click through, you get statistics of when the last booking of the room

was, and how many people are thinking about booking it right now:

AGODA | WEBSITE

AGODA | WEBSITE

AGODA | WEBSITE

Agodas hotel reviews are 100 per cent authentic. Submitted by customers after

they have completed their hotel stay, we have over 10 million verified hotel reviews

AGODA | WEBSITE

AGODA | ENCOURAGING SOCIAL MEDIA SHARING

Agoda has created an online community of like-minded land divers to

share their superior tourism experiences via social/video channels like

WeChat, Youku and Weibo.

http://landdiving.agoda.com/http://v.youku.com/v_show/id_XMTQxNzExNzgxNg==.html

Agoda Facebook page

AGODA | SOCIAL MEDIA

https://www.facebook.com/agoda

Agoda Instagram page


https://www.instagram.com/agoda/

Agoda Twitter page


https://twitter.com/agoda

Agoda Google+ page


https://plus.google.com/+agoda

Agoda YouTube channel presents the spots of its TV campaign as well as travel-

related videos


https://www.youtube.com/user/agodavideos

Agoda offers a mobile app for iOS and Android with the full functionality of

the Agoda website.

AGODA | MOBILE APPS

https://play.google.com/store/apps/details?id=com.agoda.mobile.consumer&referrer=af_tranid%3DnpvSF2pVCibWXrTWdieXgw%26pid%3Ddirect%26c%3Dhotel_page_footer%26af_siteid%3D1716632%26site_id%3D1716632%26af_sub1%3Ddesktop

Kayak is a global online travel company.

The company is an independently managed

subsidiary of The Priceline Group.

KAYAK is available in over 40 international sites

and 20 languages.

Each year it processes 1.5 billion queries for travel

information, and its mobile app has been

downloaded over 40 million times.

KAYAK | OVERVIEW

We search the other travel sites, from

online travel agencies to airlines, hotel and

rental car websites and show you all the

information you need to make the best

travel decisions.

Kayaks homepage

KAYAK | WEBSITE

https://www.kayak.com/

KAYAK hotel search results provide aggregated user review information

from leading travel sites. Each hotel result includes an aggregated user

rating score, review summaries from the reputation data management

experts at TrustYou, and millions of verified reviews from leading travel

sites including Booking.com, Travelocity and priceline.com.

KAYAK | WEBSITE

The vacation package search allows travelers to compare several vacation

package sites along with a combined KAYAK flight and hotel search.

KAYAK | WEBSITE

KAYAK | WEBSITE

In-flight amenities

KAYAK has teamed up with Routehappy, a data-driven company that has

searched and scored in-flight amenities for major airlines. It knows if you

have to pay for Wi-Fi and whether or not you get your own TV screen.

KAYAK | WEBSITE

Travel assistant - helps plan and organize the travel

KAYAK | WEBSITE

https://www.kayak.com/trips

Activity search

KAYAK | WEBSITE

https://www.kayak.com/activities

Kayak explore is an open ended search engine powered by Google Maps,

that enlists flights based on a number of parameters like budget, flight

schedule, weather and geography.

KAYAK | WEBSITE

https://www.kayak.com/explore/

On May 2016, Kayak has launched a voice-enabled travel search on

Amazon Alexa which can help users planning their trip, providing them with

practical information to guide the planning process.

Alexa can Search flights, hotels and rental cars, access Kayak's Flight

Tracker to stay up to date on expected arrivals and departures.

To jump-start trip planning and flight tracking, those with an Alexa-enabled

device including Amazon Echo, Echo Dot, Amazon Tap or Amazon Fire TV,

can turn on the Kayak skill in their settings menu in the Alexa app. From

there, users just need to tell Alexa to "Open kayak" or "Ask kayak" to get

started.

KAYAK | IoT

Kaya offers a mobile app for mobile phones, tablets and Apple watch.

The app includes an in-app security wait-time estimate, integrated airport

terminal maps

KAYAK | MOBILE APP

Quickly access your travel

plans on your Apple Watch

Receive notifications when

hotel or airfare prices change

to book the best option

Receive real-time flight status,

gate change and baggage

claim alerts

https://www.kayak.com/mobile

Kayak Facebook page

KAYAK | SOCIAL MEDIA

https://www.facebook.com/kayak/

Kayak on Facebook messenger

Within seconds, well search hundreds of travel

sites at once to find you the information you need on

flights, hotels, rental cars and things to do. Well

even keep you up-to-date on your travel plans and

help you manage your trip, without ever leaving

Facebook.

Start by messaging us with your travel plans (e.g.

flights to Boston tomorrow) and well search

hundreds of sites at once for the info you need.

Then, well message back with a summary of your

results or curated suggestions. You can also receive

real-time notifications for gate changes, flight delays

or check-in status. You can also access your

bookings and other details for your Trips through

Messenger.

If you are looking for some inspiration, just ask the

bot where can I go for $700 (or whatever amount

you choose) and well give you available options

within that budget.


Kayak Instagram page


https://www.instagram.com/kayak/

Kayak LinkedIn page


https://www.linkedin.com/company-beta/32889?pathWildcard=32889

Kayak on twitter


https://twitter.com/kayak

Kayak YouTube channel presents the spots of its TV campaign


https://www.youtube.com/kayak

Airbnb

Founded in August of 2008 and based in San Francisco, California, Airbnb

is a trusted community marketplace for people to list, discover, and book

unique accommodations around the world online or from a mobile phone

or tablet.

Airbnb connects people to unique travel experiences, at any price point, in

more than 34,000 cities and 191 countries. And with world-class customer

service and a growing community of users, Airbnb is the easiest way for

people to monetize their extra space and showcase it to an audience of

millions.

AIRBNB | OVERVIEW

The Website is aimed for hosts, potential hosts and guests.

AIRBNB | WEBSITE

The Website presents potential hosts with hosting options.

AIRBNB | WEBSITE

Potential hosts can use the calculator on the website to see

their expected income from hosting considering factors of the

type of accommodation and location.

AIRBNB | WEBSITE

https://www.airbnb.com/host/homes

AIRBNB | WEBSITE

AIRBNB | REVIEWS

Airbnb offers accommodation and complimentary services for business

travelers.

On June 2016, Airbnb announced the launch of a new tool that allows

employees to book business travel for co-workers.

According to the company, as business travel has tripled in growth on Airbnb in

2016, this new feature allows business partners like travel managers and

executive assistants to be able to book Airbnb listings on behalf of other

employees. This new tool adds a whole new dimension to the way companies

are able to book listings for all their business travel needs.

AIRBNB | BUSINESS TRAVEL

Airbnb commits to $1,000,000 host guarantee in case of

accidental damage.

AIRBNB | WEBSITE

Airbnb presents

hospitality guidelines.

The guidelines relate to

the following issues:

Availability

Communication

Commitment to

Reservations

Check-In

Accuracy

Cleanliness

Overall Experience

AIRBNB | WEBSITE

Airbnb Facebook page

AIRBNB | SOCIAL MEDIA

https://www.facebook.com/airbnb

Airbnb Instagram page


https://www.instagram.com/airbnb/

Airbnb Twitter Account


https://twitter.com/airbnb

Airbnb Pinterest page


https://www.pinterest.com/airbnb/

Airbnb YouTube channel

contains videos in different

categories:1. Airbnb open 2016 | Los Angeles

which focuses on a festival held this

year.

2. Airbnb stories

3. What is Airbnb - explaining about

Airbnb, the booking process etc. The

videos also aim to convince the

viewers that Airbnb is safe

4. The hosts of Airbnb

5. Discover Airbnb

6. Night At on Airbnb: Dream Stays

Around the World


https://www.youtube.com/user/Airbnb

Airbnb offers a

mobile app, Airbnb.

The app is designed

for both iPhone and

iPad and offers

iMessage App for

iOS.

It offers Apple Watch

App for iPhone.

AIRBNB | MOBILE APP

https://itunes.apple.com/il/app/airbnb/id401626263?mt=8

The app enables

booking

accommodation;

booking experiences;

discovering places

through

recommendations from

locals.

The app enables hosts

to update their listing

and calendar

availability; message

guests and manage

their reservations.

AIRBNB | MOBILE APP

Expedia

Expedia, Inc. is an online travel

company, empowering business and

leisure travelers with the tools and

information they need to efficiently

research, plan, book and experience

travel.

The company manages a dynamic

portfolio of travel brands, including its

majority-owned subsidiaries that

feature the worlds broadest supply

portfolio.

The company make available, on a

stand-alone and package basis, travel

products and services provided by

numerous airlines, lodging properties,

car rental companies, destination

service providers, cruise lines and

other travel product and service

companies.

EXPEDIA | OVERVIEW

Source: Expedia Inc.

EXPEDIA | OVERVIEW

Source: Expedia Inc

EXPEDIA | STRATEGY

EXPEDIA | WEBSITE

Expedias website

https://www.expedia.com/

EXPEDIA | WEBSITE

The website offers links to trip planning information such as flights,

vacation packages, Expedias websites for different countries and more.

EXPEDIA | BLOG

Expedia operates a blog for travel-related issues under the name

view finder.

The blogs offers stories which can be sorted by different categories

https://viewfinder.expedia.com/

EXPEDIA | SOCIAL MEDIA

Expedia Facebook Page

The page features a Book Now button which directs to the website

https://www.facebook.com/expedia/


Expedia Twitter Account

The page mainly aims to encourage travelers to plan a trip to different

locations

https://twitter.com/Expedia?ref_src=twsrc^google|twcamp^serp|twgr^author


Expedia YouTube channel offers travel-related videos.

The videos are sorted according to different categories: One Day in

an Amazing City, Popular Destinations, Expedia Travel Destinations

divided to different regions and Travel Blog | Expedia Viewfinder.

https://www.youtube.com/user/Expedia


Expedia

Instagram

page

https://www.instagram.com/expedia/?hl=en


Expedia Pinterest page

https://www.pinterest.com/Expedia/


Expedia Google+ page

https://plus.google.com/+Expedia

EXPEDIA | IoT

On November 2016, Expedia launched a new travel

updates skill for the Amazon Alexa service, giving

customers the ability to interact with Alexa-enabled

devices such as the Amazon Echo and Echo Dot to

receive travel updates and information.

The Expedia skill for Alexa offers a voice-activated method

to hear details on upcoming trips purchased on

Expedia.com with other features embedded within the skill

that allow travelers to ask for specifics regarding hotel

bookings, flight status, loyalty points balance, rental car

reservations, and more.

Direct Booking

AccorHotels

ACCORHOTELS | OVERVIEW

AccorHotels group is the

world's leading hotel

operator and market leader

in Europe.

It is present in 95 countries

with more than 4,100

hotels and 570,000 rooms.

AccorHotels provides an

extensive offer including

complementary brands

from luxury to economy:

Sofitel, Pullman, MGallery,

Novotel, Suite Novotel,

Mercure, ibis, ibis Styles,

ibis budget, hotelF1 as well

as Thalassa sea & spa.

ACCORHOTELS | OVERVIEW

Geographic Division

ACCORHOTELS | STRATEGY

During the second half of 2016,

AccorHotels acquired John Paul,

a concierge services company.

The acquisition values John Paul at

US$150 million.

John Paul employs over 1,000

employees around the world and is

very active in the travel industry.

According to AccorHotels , the

acquisition will leverage John

Pauls expertise to take the Groups

strategy placing customers at the

center of everything it does to the

next level, and to generate new

revenue streams from services.

ACCORHOTELS | LOYALTY

On July 2016, Hertz car rental provider, and AccorHotels, have partnered to

provide AccorHotels loyalty program members with special car rental offers,

including exclusive benefits, globally.

The benefits include:

A discount of 10% on prepaid and non-prepaid Hertz Classic retail rates

worldwide, including Hertz Green, Prestige, Family and Fun Collection

vehicles.

One additional driver at no extra cost.

One Reward Rental Day for members who enrol in the Hertz Gold Plus

Rewards program, via receipt of 900 points upon joining.

Complimentary one-car-class upgrades, depending on the Le Club

AccorHotels member tier.

Five Le Club AccorHotels points per euro spent on car rental with Hertz.

Access to a delivery and collection service (according to Hertz terms and

conditions).

Hertz Gold Plus Rewards tier matching for Le Club AccorHotels Silver, Gold

and Platinum members.

The partnership expands Hertzs presence across key global markets.

The partner agreement runs until March 2019.

ACCORHOTELS | LOYALTY

From the AccorHotels members section

http://www.accorhotels.com/gb/services/only-on.shtml

ACCORHOTELS | PROFESSIONAL SERVICES

AccorHotels provides

services targeted for

business travelers,

meeting and events

planners as well as for

travel professionals

such as travel agents

and tour operators.

ACCORHOTELS | PROFESSIONAL SERVICES

ACCORHOTELS | WEBSITE

AccorHotels website

http://www.accorhotels.com/gb/czech-republic-slovakia-hungary-romania/index.shtml


Finding a hotel by destination, brand, theme, or by inspire me


The website

offers city

guides


The early

booking on the

website offers

special deals for

travelers who

book a room a

long while in

advance.

http://www.accorhotels.com/gb/czech-republic-slovakia-hungary-romania/promotions-offers/early-booking-offers.shtml

ACCORHOTELS | SOCIAL MEDIA

AccorHotels

Facebook

page contains

a Book Now

button which

leads to the

website.

https://www.facebook.com/accorhotels/


AccorHotels

Twitter account

focuses on

different locations

around the world.

https://twitter.com/Accorhotels?ref_src=twsrc^google|twcamp^serp|twgr^author


The YouTube channel presents videos of recipes, attractions and destinations.

https://www.youtube.com/user/AccorhotelsOfficial


The AccorHotels

Instagram page

https://www.instagram.com/accorhotels/?hl=en


The AccorHotels Pinterest account

https://www.pinterest.com/accorhotels/


The AccorHotels Google+

https://plus.google.com/+accorhotels

IHG (InterContinental Hotels Group), established in 1946, is one of the

worlds leading hotel companies. The company operates more than 5,000

hotels and over 744,000 guest rooms in nearly 100 countries, and has over

1,300 hotels in development.

IHG | OVERVIEW

IHG | OVERVIEW

Our strategy for high-

quality growth focuses on

strengthening our diverse

portfolio of differentiated

brands, building scale in

key markets, creating

lifetime guest relationships,

and delivering revenue to

hotels through the lowest-

cost, direct channels.

Our strategy is underpinned

by great technology and our

proposition to third-party

owners is highly

competitive and drives

superior returns.

IHG | STRATEGY

IHG | STRATEGY

Source: IHG Commercial Strategy presentation, September 2016

We operate in the most attractive markets for IHG and in the highest

opportunity segments based on guests occasion needs, with an asset-light

business model franchising and managing hotels rather than owning

them.

IHG | STRATEGY

IHG Rewards Club has almost 94 million members, making it the largest

hotel loyalty program.

IHG Rewards Club Credit Card offers: Annual Free Night Worldwide,

Earn 5 points per $1 spent when you stay at our hotels, Earn 2 points per

$1 spent on purchases at gas stations, grocery stores, and restaurants,

Earn 1 point for every $1 spent on all other purchases, Automatic 10%

point rebate, Platinum Elite Status

IHG | LOYALTY

IHG | LOYALTY

Source: IHG Commercial Strategy presentation,

September 2016

On May 2016, IHG has joined the industrywide push for direct bookings by

offering discounted rates to loyalty members who choose their hotels

directly from the brand's website. The Your Rate by IHG Rewards Club

is an exclusive rate for IHG Rewards Club members making direct

bookings. The program is launching at IHG hotels in the Americas and

Europe, with plans to debut in the Middle East, Africa and China later this

year.

On September 2016, IHG has established a new rewards program with

sampling and data collection company SSI called Opinion Check-In.

IHG Rewards Club members can earn points by taking part in surveys and

sharing their opinions.

IHG | LOYALTY

IHG | PRICING


September 2016

IHG | DIGITAL EXPERIENCE


September 2016

IHG website features links to IHG brand web pages

IHG | WEBSITE

https://www.ihg.com/hotels/us/en/reservation

IHG | WEBSITE

Search filters

IHG | WEBSITE

Search by category: kid friendly, beach vacations, foodie destination etc.

IHG | REWARD POINTS

The booking process with reward points: Customers can choose a range of

points they would like to stay within. If the customer only have a certain

amount of points, he can search for that amount, or can buy more points.

IHG allows to combine cash and points for the reservation purchase.

https://www.ihg.com/hotels/us/en/reservation/rewardnights

IHG | WEBSITE

The point values appears underneath the "check rates" box for each hotel,

showing different increments and points as well as cash combo options.

The result can be sorted by "rates.

IHG | WEBSITE

IHG Facebook page

The page presents a Book Now button which directs to IHG website

IHG | SOCIAL MEDIA

https://www.facebook.com/ihg

IHG Twitter page

IHG | SOCIAL MEDIA

https://twitter.com/IHG

IHG LinkedIn page

IHG | SOCIAL MEDIA

https://uk.linkedin.com/company/intercontinental-hotels-group

IHG YouTube channel contains videos in different categories:

1. IHG corporate brand

2. Brands

3. People

4. Responsible business

it also features links to IHG brands YouTube channels

IHG | SOCIAL MEDIA

https://www.youtube.com/user/ihgplc

IHG offers mobile apps for mobile phones, tablets and Apple watch.

The IHG app makes it easier than ever to find, book and manage

your stays. Use your location to find nearby hotels, find hotels

anywhere or book a past stay with 3 simple steps. One touch access

to your hotel information. You can check availability, services, offers,

reviews for each hotel and get directions to your hotel.

IHG | MOBILE APP

https://www.ihg.com/content/us/en/support/mobile

The IHG Translator app, available on mobile and Apple Watch, provides

travelers with access to real-time translations across the world.

Users can speak directly into the app or select from a range of pre-loaded

phrases to translate from English into different languages instantaneously.

o The app contains over 50 phrases in 12 languages, including slang (2,000

phrases available on paid version)

o A voice-to-voice translator with access to 10 translations (unlimited

translations available on paid version)

o 1 language audio lesson (15 audio lessons available on paid version)

o A 10,000 word offline dictionary

o Currency converter and tip calculator

o Live Translator for 180 languages (for a fee)

IHG | MOBILE APP

In October 2016, IHG announced the launching of virtual reality

experience In china through a strategic partnership with HTC

Corporation (HTC), a pioneer in innovative, smart mobile and

virtual reality (VR) technologies.

Guests will be able to try VR in a Vive Zone, which offers gaming,

entertainment and interactions in a fully immersive digital

generated environment. Guests will also have the opportunity to

enjoy Vive line of VR content through Viveport application store for

a fully digitalized entertainment moment in their own rooms.

IHG | VIRTUAL REALITY

Thank You!

The research was conducted by: Schieber Research

Market Research & Competitive Intelligence

www.researchci.com | [email protected]

More articles and researches on Carmelon Digital

Marketing website:

http://www.carmelon-digital.com

http://www.carmelon-digital.com/