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LOCAL+SOCIAL+MOBILE FOR HOTELS AND BUSINESSES
BEST EXAMPLES
DEBORAH BOMSTEIN
MOBILE MARKETING
TWO EXAMPLES
Starbucks
A worldwide coffee company
Present on social media such as Twitter, Facebook: one of the most important company that control perfectly the communication on social media
Offers good deals with Foursquare
Viceroy Hotels
Hotels & Resorts around the world
Promoting its hotels with good deals on Twitter, Facebook and Viceroy is making great efforts regarding the impact of social media on guests engagement
Offers good deal when guests check-in via TopGuest (Fourquare, Gowalla)
TWO EXAMPLES
Starbucks Viceroy Hotels
Possibility to get 20% off if guests check-in on
Foursquare, Gowalla, Facebook places
Possibility to get discount straight away if you check-in at Starbucks
OBJECTIVES OF EACH CAMPAIGN
Starbucks
Rewards customers Rewards customers for check-in by offering a type of coffee
Allows Starbucks to advertise on new productsadvertise on new products through social media and the offers on these platforms
Enlarge its community Enlarge its community to invite more people to consume its products
Interact with customers Interact with customers to get their opinion about the new products : and let them try it !
Viceroy Hotels
Rewards customers Rewards customers for multiple check-in at hotels or restaurants by offering dicounts and points
Attract current and new Attract current and new customers customers to visit more often the places
« Join the conversationJoin the conversation » via social media to enlarge its visibility to friends of customers
Invite more customers to customers to become influencers become influencers by talking about the good offers on social media
SOCIAL TOOLS USED IN EACH CAMPAIGN
Starbucks
FacebookFacebook: launching special offers and games for the fans like the Tax Day
TwitterTwitter: informing the fans of all the new services & offers – 1% of all the tweet in France
FoursquareFoursquare: 1st company to offer good deals on the Location-based service on mobile
Viceroy Hotels
FacebookFacebook: a good place to interact with fans and customers who ask questions about offers
Twitter:Twitter: Invite influencers to interact more about Viceroy to win good offers such as free stay in one of the hotels
TopGuestTopGuest: get points, miles and perks for places check-in via Foursquare, Gowalla, Facebook places
HOW WILL BE THE RESULTS MEASURED?
By using different tools such as:
Klout:Klout: tracks your online influence through social media
Google analytic: Google analytic: allows to check your website traffic and marketing effectiveness
Mechant Platform of FoursquareMechant Platform of FoursquareTwitteRadarTwitteRadar: allows a good analyse of Twitter
accountTracking the number Tracking the number of guests who book
special discounts offer via Foursquare, TopGuest, Facebook
WHICH ONE DO I THINK IS SMATTER?
Viceroy Hotels is the smatter one for me:Check-in 5 times to get 20% off allows Viceroy
Hotels to:http://www.topguest.com/terms/viceroy
Enlarge its visibility: Enlarge its visibility: check-in 5 times on social media will improve the number of fans and interests of them
Reach more customers Reach more customers : they will become influencers and ask their friends to check-in also to enjoy a meal together for instance
Using TopGuest Using TopGuest allows customers to use Foursquare, Gowalla, Twitter and Facebook: better communication