The Group Travel Business

Challenges and Solutions

Presented to Tourism Boards

group∙ize: pronounciation/group-eyes/, verb;

To use state of the art technology to efficiently search, customize and create unique experiences for group travel online: "It’s so easy to custom-ize, individual-ize, organ-ize, special-ize and maxim-ize our trip with groupize.com"

What’s an OTO? = Online Tour Operator

The $45 - $180 Billion Opportunity

Top 10 Reasons for a Better Mouse Trap

“WRI’s analysis of online travel consumption shows that there is a greater propensity for consumer to engage with websites that offer, not only user reviews, but also a means to process and complete a secure booking.”

How to service all Group Channels?

Groupize.com

Tours Sightseeing Guides AttractionsRestaurants Hotels Air

Group TechnologyAffiliates

Facebook / Social

Event Web Sites

White Labels

Transportation

Step 1: Individual-izeCollections

Groupize Shopping Experience

Tourism Board Information and

Links

Experiences

Group Suppliers

Other Collections

Step 2: Personal-izeExperiences / Tours

Groupize Shopping Experience

Step 3: Custom-ize

OptionsFlightsMotorcoachHotelsAttractionsRestaurantsSightseeingGeneralOthers

Groupize Shopping Experience

Step 4: Maxim-izeProposal

Groupize Shopping Experience

Step 5: Social-izeFacebook and Web Site

Groupize Shopping Experience

Tour Operators

Guides

Attractions

Restaurants

Hotels

Transportation

Events

Product Loading

•Loading Services•Extranet

Product Design

•Collections• Experiences

•Options•Maps•Videos

Experiences

Tour Operators

Suppliers

Conversions

•Leads•Conversions•Reporting

Technology

•Trip Planning•Search

•Facebook App

Affiliates

Groupize.com

Your White Label

Other Services: Affiliates

Other Services: Affiliates

“ROI” is KING

PackagesProduct Loading

Technology Marketing ReportsRevenue

Share

Standard$2,500

• 20 Free Suppliers• 4 Tours• 2 Collection Pages

Listed on Groupize.com

• $1,000 Pay per Click• 2 emails to 100,00 Travel Agents• 1 Email to Tour Operators

• Adwords Tracking• Newsletter tracking• Conversions• Revenues• Room Nights

2% of all Sales

Premium$10,000 - $20,000

• 40 free suppliers• $5 per additional supplier• 10 Tours• 5 Collection Pages• Extranet Access

• Listed on Groupize.com • Included in 3rd party Affiliates• Collection Page is linked to Tourism Board Web site and Image

• $3,000 - $6,000 Pay Per Click• Search Engine Optimization• 2 Webinar• 4 emails to Travel Agents• 4 Emails to Tour Operators• 2 Emails to Group Leaders• Facebook ads• SEO Optimized pages• Hot Deals and What’s New

• Adwords Tracking• Newsletter tracking• Conversions• Revenues• Room Nights

2% of all Sales

White LabelTBD

• Unlimited• $5 per supplier &$100 per tour• Extranet Access

• Listed on all channels• Customization Fee

• SEO• Facebook Ads

• Adwords Tracking• Newsletter tracking• Conversions• Revenues• Room Nights• Customer List

• Revenue Share on the Advertising• $75 per lead for Tour Operators• $10 lead for Suppliers

2011 Programs

It’s about the Journey and the Destination