The Group Travel Business
Challenges and Solutions
Presented to Tourism Boards
group∙ize: pronounciation/group-eyes/, verb;
To use state of the art technology to efficiently search, customize and create unique experiences for group travel online: "It’s so easy to custom-ize, individual-ize, organ-ize, special-ize and maxim-ize our trip with groupize.com"
What’s an OTO? = Online Tour Operator
The $45 - $180 Billion Opportunity
Top 10 Reasons for a Better Mouse Trap
“WRI’s analysis of online travel consumption shows that there is a greater propensity for consumer to engage with websites that offer, not only user reviews, but also a means to process and complete a secure booking.”
How to service all Group Channels?
Groupize.com
Tours Sightseeing Guides AttractionsRestaurants Hotels Air
Group TechnologyAffiliates
Facebook / Social
Event Web Sites
White Labels
Transportation
Step 1: Individual-izeCollections
Groupize Shopping Experience
Tourism Board Information and
Links
Experiences
Group Suppliers
Other Collections
Step 2: Personal-izeExperiences / Tours
Groupize Shopping Experience
Step 3: Custom-ize
OptionsFlightsMotorcoachHotelsAttractionsRestaurantsSightseeingGeneralOthers
Groupize Shopping Experience
Step 4: Maxim-izeProposal
Groupize Shopping Experience
Step 5: Social-izeFacebook and Web Site
Groupize Shopping Experience
Tour Operators
Guides
Attractions
Restaurants
Hotels
Transportation
Events
Product Loading
•Loading Services•Extranet
Product Design
•Collections• Experiences
•Options•Maps•Videos
Experiences
Tour Operators
Suppliers
Conversions
•Leads•Conversions•Reporting
Technology
•Trip Planning•Search
•Facebook App
Affiliates
Groupize.com
Your White Label
Other Services: Affiliates
Other Services: Affiliates
“ROI” is KING
PackagesProduct Loading
Technology Marketing ReportsRevenue
Share
Standard$2,500
• 20 Free Suppliers• 4 Tours• 2 Collection Pages
Listed on Groupize.com
• $1,000 Pay per Click• 2 emails to 100,00 Travel Agents• 1 Email to Tour Operators
• Adwords Tracking• Newsletter tracking• Conversions• Revenues• Room Nights
2% of all Sales
Premium$10,000 - $20,000
• 40 free suppliers• $5 per additional supplier• 10 Tours• 5 Collection Pages• Extranet Access
• Listed on Groupize.com • Included in 3rd party Affiliates• Collection Page is linked to Tourism Board Web site and Image
• $3,000 - $6,000 Pay Per Click• Search Engine Optimization• 2 Webinar• 4 emails to Travel Agents• 4 Emails to Tour Operators• 2 Emails to Group Leaders• Facebook ads• SEO Optimized pages• Hot Deals and What’s New
• Adwords Tracking• Newsletter tracking• Conversions• Revenues• Room Nights
2% of all Sales
White LabelTBD
• Unlimited• $5 per supplier &$100 per tour• Extranet Access
• Listed on all channels• Customization Fee
• SEO• Facebook Ads
• Adwords Tracking• Newsletter tracking• Conversions• Revenues• Room Nights• Customer List
• Revenue Share on the Advertising• $75 per lead for Tour Operators• $10 lead for Suppliers
2011 Programs
It’s about the Journey and the Destination