How to work with tourism boards & travel brands

Oliver Gradwell!Founder / Director

Wonder

@wondersocialex @oliver_gradwell

Why?1. “FREE” trips

2. Partially supported trip

3. Nice freebies or subsidised eg. attraction tickets, car hire, spa treatments etc…

4. Create lots of revenue opportunities

My talk…1. Who to approach? - focus on organisations

2. What they are looking for?

3. Top tips to help you get what you want

4. World Travel Market

Who to approach?

DMOs Travel Brands

DMO!!

Destination Marketing Organisation

Examples of DMOs

Who to approach…DMOs Travel

Brands

“In house staff”!(PR, marketing or communications role)

Agency!(PR or a Representation)

What they need to know• Clear, concise proposition

• Do you understand your audience!• demographics (age, sex, location &

education)

• Is it relevant? is there a connection?

• Site stats (Total views, unique, bounce rate, time spent on site)

Top tips1. DON’T be a plonker on a first date

2. Research first!

3. Five bums on a rugby post! (W, W, W, W, W, H)

4. Build a rapport! - discover what is important to them in terms of promotion?!

5. W.I.I.F.Y = What Is In It For You

6. F & B = Features & Benefits

World Travel Market

World Travel Market• FREE for press registration as blogger

• Mon 3rd to Thurs 6th Nov 2014

• Thousands of DMOs and brands exhibit!

• Hundreds of seminars, talks and press conferences - all FREE

World Travel Market• 4 key blogger talks from TBU

• Blogger friendly stands and appointments

• TBU “Pub Stop” - Tues 4th Nov 6.30pm!

• Loads of other press benefits

Contact

Email: oliver@wondersocialexchange.com!

Twitter: @oliver_gradwell