- 1. TravelTwitterReach travel enthusiasts in a live,
public,conversational & distributed way. Together,we can reach
the consumers you care aboutthe most.@adsolver | Sept, 2014
2. #REAL-TIME 3. Travel Enthusiasts areACTIVELY ENGAGING
ONTWITTER4 in 10Twitter users follow travel brandsTRAVEL
ENTHUSIASTS ARE ACTIVE ON TWITTER63% use Twitter at least once a
day74% Have retweeted a brand42%Have made a purchase because of
Twitter34%Tweet about purchases they have madeTRAVEL ENTHUSIASTS
ENGAGE WITH BRANDS ON TWITTER63% Follow brands to learn about new
products55%Enter competitions or promotions61%Follow brands to get
discounts or couponsSource: Twitter/DB5, User Profile Study, 2013
4. BY THE END OF THISTALK, THERE WILL HAVEBEEN 3,000+ TWEETSABOUT
Vacation 5. EVERY SECONDSOMEONE TWEETSABOUT THEIRHOTEL 6. EVERY 2
SECONDSSOMEONE TWEETSABOUT THEIRFLIGHT 7. Alex J @ajosSo ready to
go on vacation. Now Ijust need to book my hotel!#beachtimeMarriott
Hotels @MarriottA broad variety of hotels with evenbroader
locations; Room offers &deals, follow @MarriottPromoted by
Marriott HotelsEvery Tweetoffers anopportunity 8. 5 Essentials 9.
1. KNOW YOUR AUDIENCE+Will I am NOT!...... 10. 1. KNOW YOUR
AUDIENCE+Who am I!...... 11. Confidential 11Trusted by leading
mobile publishers+ 12. The Traditional CRM Companies are
evolving..1. KNOW YOUR AUDIENCESOURCE |
Comscore+ORACLESALESFORCEADOBESAS 13. 1. KNOW YOUR AUDIENCE+Twitter
has evolved.. 14. 1. KNOW YOUR AUDIENCE+Twitter has evolved.. 15.
Confidential+#BetterTogetherMoPub + Twitter merges two
complementary businesses 16. 1. KNOW YOUR AUDIENCE+#RealStory 17.
1. KNOW YOUR AUDIENCE+#POSSIBILITIES 18. 1. KNOW YOUR
AUDIENCE+#LISTENTOYOURAUDIENCE 19. 2. BUILD A WIDER AUDIENCE+ 20.
@Airbnb expands awareness of sublet programChallengePromote a new
program of monthly sublets thatmeets the demand of customers
seeking longer-termhousing solutions.SolutionUsed Promoted Tweets
to build awareness, shareengagement ratea special discount offer
and gain new customers.Results4%+engagement rateWe can extend the
life of a Tweet with PromotedTweets in timelines, and because of
that, we canextend the life of the product launch itself.Michael
Schaecher,Marketing Manager, AirbnbTwitter Case Study |
@AirbnbTweetsAirbnb @AirbnbSublets just got easier, and we'll pay
$200 of yourrent every month! Learn more
here:http://bit.ly/pql1ipPromoted by AirbnbAirbnb @AirbnbSublets
made easy on Airbnb - for $200 off your renteach mo. for up to 6
mo. Use code SUBLETS till9/8(min 28 days)
http://bit.ly/npGfaYPromoted by Airbnb 21. MSC Cruises engages
Italian youth on TwitterChallengeReach an audience of 18-34 year
olds, maximise engagementand get the target market to consider a
cruise holiday whenplanning their next vacation420%follower
increase infour months5.76%engagement rate(at peak)Twitter Case
Study | @msc_crociereRead full story at
business.twitter.com/success-stories/msc-cruisesSolutionUsed
Promoted Accounts, Tweets and a Trend to sparkconversations around
its brand new product: Nave dei Giovani(Youth Cruise)ResultsThanks
to Twitter we could reach totally new audiences andget really close
to young people. Even people who had neverbeen in a cruise joined
the conversation, showing Twitterspower to influence travelers
plans and boost word of mouth.Andrea GuanciMarketing Manager, MSC
Cruises58%lower CPC thanother channelsTweetsMSC Crociere
@MSC_CrociereScopri la #Navedeigiovani MSC su bit.ly/119nkJO Ogni
notteuna festa, corsi dinglese e Ibiza e Palma da vivere al
massimo!Promoted by MSC CrociereMSC Crociere @MSC_CrociereDiventa
DJ, impara linglese e non dormire mai a bordo della#Navedeigiovani.
Sette giorni di divertimento totale:bit.ly/119nkJOPromoted by MSC
CrociereMSC Crociere @MSC_CrociereDi giorno in spiaggia, di notte
in discoteca. Scopri cos'#navedeigiovani MSC
Crociere:www.youtube.com/watch?v=52ISl6uAbLg Promoted by MSC
Crociere 22. @statravelUS attracts new customers on
TwitterChallengeBuild a marketing channel that would attract new
customers.46%increase in new customer entriesTwitter Case Study |
@statravelUSRead full story at
business.twitter.com/success-stories/sta-travelSolutionPartnered
with New Zealand Tourism to give away a trip to theRhythm and Vines
festival in Gisborne, New Zealand. Thecompany added Promoted Tweets
in timelines to target theirgiveaway to new followers similar to
their existing followerbase.ResultsPromoting Tweets to users who
are similar to our followersreached a qualified and untapped
audience.Patrick EvansSocial Media Manager, STA TravelTweetsSTA
Travel U.S. @statravelUSWin a trip to New Zealand for Rhythm and
Vines Music Festivalwith Cut Copy, Grandmaster Flash and More
CLICKhttp://sta.travel/mViE5CSTA Travel U.S. @statravelUSWin a trip
to New Zealand for Rhythm and Vines Music Festivalwith Cut Copy,
Grandmaster Flash and More CLICKhttp://sta.travel/mViE5CPromoted by
STA Travel U.S.Promoted by STA Travel U.S. 23. 3. TWEET REGULARLY+
24. Tweet in many ways 25. 3. TWEET REGULARLY(PROVIDE RESOURCE WHEN
CONSIDERING) +Brian @brian_overson@RoyalCaribbean Trying to decide
between Royal and Carnival. Mybrother and I are mid twenties.
Activities for people our age on RCships?TweetsRoyal Caribbean
@RoyalCaribbean@brian-overson Hi Brian, click here for a list of
things you can tryonboard: bit.ly/z9mOOw. Were you looking at any
particular ship?In reply to @brian-overson 26. SOURCE | Comscore3.
TWEET REGULARLY(SOCIAL MEDIA IS VIRAL MAXIMISE ON IT) + 27. SOURCE
| Comscore3. TWEET REGULARLY(WHEN THINGS DONT GO RIGHT,+ MAKE THEM
FUN) 28. 4. ENGAGE YOUR FOLLOWERS- FIND THE CONVERSATION 29.
@HIExpress provides product informationHoliday Inn Express uses
rich media to showcase hotel amenities and drive considerationBy
using captivating messaging alongside Direct Responsemessages,
video assets and interesting #StaySmart facts,weve been able to
drive new followers and create engagingconversation with new
consumers via @HIExpress.Heather BalseySVP AmericasHoliday
InnHoliday Inn Express @HIExpressNo beach required. Surf with free
internet access inyour room! ihg.com/TVSurf
#StaySmartpic.twitter.com/CooYYH7qFFPromoted by Holiday Inn
ExpressJean Chow @jeanchowJust inhaled my first @AnnaBakes cake...
so so sogoodMarketing Land @MarketinglandNew #Microsoft ads w
@robschneider slams GoogleDocs, saying ts not worth the gamble. 30.
BEST CAMPAIGNS ARE TO CREATE AMOVEMENT + 31. CREATE A MOVEMENT+ 32.
SOURCE | ComscoreCREATE A MOVEMENT+ 33. Airbus @AirbusWe have
take-off! Our new A350 XWB aircraft has just started itsfirst
flight #A350FirstFlightSOURCE | Comscore@Airbus uses Twitter to
share maiden flight in real timeChallengeDrive awareness and buzz
around the launch of its new A350aircraft, while showcasing its
commitment to innovation andexcellenceSolutionUsed Twitter to
communicate the details of the A350 XWBsfirst flight to a global
audience as it happened in real time.Used Promoted Tweets in
timeline to drive targeted reach tothose most likely to be
interested in its messageTwitter enabled us to provide excellent
insights into our aircraftand its journey. For example, we tweeted
live content from thecockpit radio, enabling Twitter users to hear
the chief test pilotsviews. This kind of new and fresh content is
great for our brand.Emma BoyaHead of Social Media, AirbusTwitter
Case Study | @AirbusRead full story at
business.twitter.com/success-stories/airbusResultsTrendedorganically
15x(#A350FirstFlight)10.6%engagement rateat peak+4Knew followers in
onedayTweetsPromoted by AirbusAirbus @AirbusWatch our new A350 XWB
aircraft carry out a flypast in Toulouseas part of its first flight
#A350FirstFlight vine.co/v/blEDhtA7aIOPromoted by Airbus 34. 5.
TRACK YOUR SUCCESS&+ LISTEN TO YOUR AUDIENCECampaign name 35.
5. TRACK YOUR SUCCESS&+ LISTEN TO YOUR AUDIENCE 36. @TwitterAds
| ConfidentialTwitter brings you closer3636 37. Thank You!
