Rethinking Social I amsterdam

Charel van Dam – Head of Digital Media

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1,470,464 people reached223,445 post clicks

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11M5%GDP

€50G

50% Amsterdam

Metropolitan Amsterdam 70%

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Bring me the world!

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Bring me the world!

Here’s 1 euro

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Bring me the world!

Here’s 1 euroPlease our

partners

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Bring me the world!

Here’s 1 euroPlease our

partnersLet’s make it go

viral

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The I amsterdam ostrich development curve

Stomping around

Explosion of channels

Downsizing our way up

Overlooking the field

Step 1

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The great news about Social Media is that

you can’t afford them all anyway

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The great news about Social Media is that

you can’t afford them all anyway

So don’t try

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The great news about Social Media is that

you can’t afford them all anyway

So don’t try FOCUS

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The great news about Social Media is that

you can’t afford them all anyway

So don’t try FOCUS

Engage

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In Social Media there is no one

size fits all

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In Social Media there is no one

size fits all

Authenticity is a key driver of

social success

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Engage!Your fans are nuts

about you

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Appreciate your fans and your

channel will grow organically

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Ignore your brand and marketing colleagues

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382,0002,5%

506,0005,1%

162,0002,9%

1,746,0000,6%

2,694,0002,4%

5,997,00012,9%

1,142,0002,6%

Likes + Comments +Shares

# of wall posts by page

Total fans

Engagement IPM =x 1000

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Editorial trumps advertorial

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I amsterdam Facebook Social Strategy

AwarenessAwareness

Exposure

Awareness

Exposure

Event Traffic

Awareness

Exposure

Event Traffic

Web Traffic

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Use Facebook to drive actual

traffic

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THANKYOU