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10 Tips For Running Social Media in International Markets Sizwe Mdladla SAA @flysaa Tara Turkington Flow Communications @flowcomms

South African Airways: 10 tips for running a social media strategy in international markets #ETAS14

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Presentation at #ETAS14 by Sizwe Madladla and Tara Turkington for South African Airways

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Page 1: South African Airways: 10 tips for running a social media strategy in international markets #ETAS14

10 Tips For Running Social Media in International Markets

Sizwe MdladlaSAA

@flysaa

Tara TurkingtonFlow Communications

@flowcomms

Page 2: South African Airways: 10 tips for running a social media strategy in international markets #ETAS14

IntroductionThe past, the present, the future

Page 3: South African Airways: 10 tips for running a social media strategy in international markets #ETAS14

Tip #1: Be honest, be yourself

Page 4: South African Airways: 10 tips for running a social media strategy in international markets #ETAS14
Page 5: South African Airways: 10 tips for running a social media strategy in international markets #ETAS14

Tip #2: Decide what work you want your social media to do

Page 6: South African Airways: 10 tips for running a social media strategy in international markets #ETAS14
Page 7: South African Airways: 10 tips for running a social media strategy in international markets #ETAS14

Tip #3: Find the right partners

Page 8: South African Airways: 10 tips for running a social media strategy in international markets #ETAS14
Page 9: South African Airways: 10 tips for running a social media strategy in international markets #ETAS14

Markets we are currently working in specifically

South AfricaGhanaNigeria

AustraliaNew ZealandHong Kong

Mainland ChinaGlobal

Page 10: South African Airways: 10 tips for running a social media strategy in international markets #ETAS14

Tip #4: Know your market, know your product

Page 11: South African Airways: 10 tips for running a social media strategy in international markets #ETAS14
Page 12: South African Airways: 10 tips for running a social media strategy in international markets #ETAS14
Page 13: South African Airways: 10 tips for running a social media strategy in international markets #ETAS14
Page 14: South African Airways: 10 tips for running a social media strategy in international markets #ETAS14
Page 15: South African Airways: 10 tips for running a social media strategy in international markets #ETAS14
Page 16: South African Airways: 10 tips for running a social media strategy in international markets #ETAS14

Tip #5: Choose platforms for markets. One size does not fit all.

Page 17: South African Airways: 10 tips for running a social media strategy in international markets #ETAS14
Page 18: South African Airways: 10 tips for running a social media strategy in international markets #ETAS14
Page 19: South African Airways: 10 tips for running a social media strategy in international markets #ETAS14

Tip #6: Make it visual

Page 20: South African Airways: 10 tips for running a social media strategy in international markets #ETAS14
Page 21: South African Airways: 10 tips for running a social media strategy in international markets #ETAS14

Tip #7: Content is king. Have a king-sized content plan.

Page 22: South African Airways: 10 tips for running a social media strategy in international markets #ETAS14
Page 23: South African Airways: 10 tips for running a social media strategy in international markets #ETAS14

Tip #8: Get your page verified. And consolidated on Facebook.

Page 24: South African Airways: 10 tips for running a social media strategy in international markets #ETAS14
Page 25: South African Airways: 10 tips for running a social media strategy in international markets #ETAS14

Tip #9: Take risks. Be adaptable.

Page 26: South African Airways: 10 tips for running a social media strategy in international markets #ETAS14

Tip #10: Be positive

Page 27: South African Airways: 10 tips for running a social media strategy in international markets #ETAS14
Page 28: South African Airways: 10 tips for running a social media strategy in international markets #ETAS14
Page 29: South African Airways: 10 tips for running a social media strategy in international markets #ETAS14

Summary:1. Be honest, be yourself2. Decide social media strategy3. Find the right partners4. Know your market and product5. Choose platforms for markets

Page 30: South African Airways: 10 tips for running a social media strategy in international markets #ETAS14

Summary:6. Make it visual7. Content is king. Have a king-sized content plan8. Get verified9. Take risks10. Be positive

Page 31: South African Airways: 10 tips for running a social media strategy in international markets #ETAS14

Thank you

Sizwe MadlalaSAA

@flysaa

Tara TurkingtonFlow Communications

@flowcomms