Technologic services for hotelsHow justify its costsBased on Lounge Up application

BUCKLAND NeilDAVID LiviaSTERN MarionROBERT Guillaume

The digital vs the guest experienceThe use of smartphones is growing. Lately, a guest

has ordered a private jet for $ 500,000, showing a change in our way to use this tool.

Tablets are replacing laptop. If companies don’t invest in these new trends, they will be disconnected to the guest desire in the future.

For instance, 15% of guests book their hotel through their smartphone. Be prepared for this revolution.

The arrival of the Big Data push every professional to improve their skills in the digital domain …

The example of

Why an hotelier should invest in this type of technology :

Increase guest loyalty Increase hotel reputation services Add something new to offer as a service Have a better understanding of the clientele Collect further information of the customer

behaving within the hotel

How/Why use within the hotel

By your smartphone

Access to all the hotel facilities from your bedroom : order a meal, book a table in the hotel restaurant …

Discover the neighborhood, the city …

Socialize with the other customers

Smart way to check in

Permit to visit the hotel (through videos/photos)

Return On Investment It allows the hotel to increase its reputation in

term of internal services

Give the possibility to guest to interact between themselves

Share their opinion about the services

Give the hotelier the opportunity to react quickly to guest’s needs and increase their satisfaction, and then, the reputation