Media Kit 2010

Detour is not a regular tour operator. They are a unique online adventure

travel marketplace where travelers can go to find tours offered by

multiple tour operators that practice responsible tourism. Since 2005,

they have offered travelers a place on the web that makes it easy to

choose once in a lifetime tours from top quality, sustainable, and locally

owned travel companies. Detour also offers travelers a way to save

money and get an insiders perspective on their dream travel destination

while local travel companies receive the economic benefits of hosting

international tourists.

Why Detour? •Detour's sells trips from the best tour

operators at local prices

•They utilize decades of experience in

international trip operations to screen tour

operators

•Local travel providers set the prices and

travelers booking through Detour benefit

from that pricing

•Vacation dollars benefit the destination,

helping to protect the environment and

improve the lives of local communities

Detour knows adventure travel, and

they understand the importance of

sustainability, based on decades of

involvement “on the ground” in the

adventure tourism industry. This

experience allows them to select the

best local tour operators in each

destination, and the tour operators that

make up their online marketplace

understand what it takes to run great

trips. They have seen first-hand the

damage of improper tourism, as well as

the benefits of sustainable travel, and

utilize that knowledge for their

adventure travel marketplace.

Where Does Detour Go?With Detour's virtual adventure

travel marketplace, adventurers can

find the perfect trip from one of

Detour's pre-screened, top-quality,

local travel providers. Travelers who

book their adventure tours through

Detour have access to amazing

tours in Africa, Central America,

and South America. Best of all,

traveling with these pre-selected

tour operators ensures that tourists

are promoting true sustainable

travel and eco-tourism practices by

making sure their travel dollars go

directly back into the local

community in the destination.

• Feeling the rush of climbing Mount

Kilimanjaro

•Whitewater rafting on the world-

famous Pacuare River

• Experiencing “Bucket List”

destinations like the Galapagos and

Machu Picchu

• Hiking, rafting, kayaking,

snorkeling, and cultural exchange in

some of the world’s most exciting

destinations

For Every Traveler

Detour’s online marketplace offers

an adventure travel catalog of

amazing adventures in exciting

destinations. Conveniently

organized by activity, travelers can

choose adventures based on what

their interests are, for example,

“community based tourism”,

“bicycling”, “snorkeling”, and many

more. Travelers can also sort trips

by length of time, tour cost, and

destination, making it a convenient

and extremely easy way to book an

adventure tour.

.

Going Local

All of Detour's travel companies

undergo a rigorous screening process

before they are selected to be a part of

Detour’s marketplace, and are

considered the best in the industry. The

travel providers that sell through

Detour have their headquarters in their

home country, and all practice socially

and environmentally responsible

tourism. When traveling with a truly

local company, travelers reap the

benefits of hearing about personal

experiences, unique insights, and

fascinating anecdotes that only natives

of the destination would know.

Sustainable Travel

Detour has taken the guesswork out of finding eco and

socially-responsible tour operators and is a model for

sustainable travel. It's a "one-stop shop" where

travelers can find dream adventure tours while making

socially responsible choices about where their travel

dollars are spent. Detour understands that travel can

be both good and bad for local communities and

environments, and they are committed to only

promoting adventure tours that have positive effects on

local communities and the environment.

Core Beliefs About

Sustainable Tourism:

•Tourism should help

alleviate poverty

•Tourism should promote

cross-cultural learning

•Provide financial incentive

for local communities

•Preserve Wilderness

Areas and the environment

Media Contacts

Stephanie Moreland

Stephanie@adventuremedianews.com

832.755.7661

Greg Findley

gfindley@detourdestinations.com

720-246-8884 extension 7001