SEKOLAH TINGGIP A R I W I S A T AT R I S A K T I

Welcome to

Tourism Destination StakeholdersDr. Myrza Rahmanita, SE, M.Sc

Tourism Destination

Stakeholders?

2.2

1. There are many public and private sector stakeholders

who are engaged in fulfilling

•the functions of destination management:

•National and regional/provincial government;

•Economic development agencies;

•Local authorities/government;

•Town centre management organisations;

•National Park authorities;

•Transport providers;

1. There are many public and private sector stakeholders

who are engaged in fulfilling

•Attractions, events and cultural organisations;

•Accommodation providers;

•Restaurant, leisure and retail operators;

•Intermediaries (for example tour operators and conference

organisers);

•Destination representation agencies;

•Media;

•Local tourism consortia and partnerships;

•Business support agencies;

•Skills development organisations.

Tourism Stakeholders (Gutierrez et al., 2005)

2. Mechanisms for co-ordination

and co-operation

The following mechanisms

may be used for coordination

and co-operation between stakeholders:

A tourism development and management

partnership/liaison group (perhaps called a Tourism

o Action Group), overseeing:

o Joint strategy development.

o Joint destination management planning.

o Implementation on a coordinated basis.

And/or

Integrated product development and promotion projects.

Bringing together partners for focused project planning

(including investment planning) and implementation over

specific timescale

3. The process

Destination Management Plan (DMP) is a

key instrument for building partnership and

commitment.

•Integrate the actions of separate

organisations;

•Confirm and strengthen the link between

strategy and action;

•Apply the DMO’s knowledge and expertise

to the project planning of other

organisations;

•Foster an evidence-based and learning

approach to destination promotion and

management

Tourism destination is the area or geographic regions that are within one or more administrative regions in which there are elements: Attractiveness, facilities, accessibility and communityInterrelated and complementary to the realization of tourism activities with the support of management and regulation

So........