The Calaveras Visitors Bureau Mission Statement: To serve our members and

community by supporting sustainable economic growth through the promotion of tourism in

Calaveras County.

Statistics for the most recent year financial reports are available:

• Tourism generated $150.5 million in spending in Calaveras County in 2010. This total is up 1% from 2009.

• In 2010, travel spending in Calaveras County generated $59.1 million in earnings, up 3.2% from the previous year.

• Visitors spent $26.2 million on retail while in Calaveras County in 2010.

• Tourism generated $6.2 million in local & state taxes in 2010.

CALAVERAS TOURISM HIGHLIGHTS

Travel spending in Calaveras County reached a peak of $155.9 million in 2008, before the economic downturn.

At its lowest point since 2005, tourism generated $147.8 million in 2009.

With an upward trend, 2010 showed an increase of 1.8% and the trend continues to be positive.

TOTAL TRAVEL SPENDING

Where do tourists in Calaveras County spend their money?

As you can see from this graph, tourism directly benefits not only restaurants, lodging, retail sales and recreation, but also Calaveras County gas stations and grocery stores.

VISITOR SPENDING

How does the county benefit from all that visitor spending?

Tourism in Calaveras County generated $1.3 million in local taxes in 2010.

In addition, tourism in Calaveras County generated $4.9 million in state taxes in 2010.

This brings tourism tax generation in Calaveras in 2010 to a total of $6.2 million, up 4.4% from the previous year.

TAX GENERATION

TOT (also known as the “tourism tax”) is a tax assessed on room nights in our lodging facilities. In Angels Camp the TOT tax is 10%, while in unincorporated Calaveras County, the TOT tax is currently 6%.

33% of the TOT collected in unincorporated Calaveras County, and 13% of the TOT collected in the City of Angels Camp is reinvested in the Calaveras Visitors Bureau.

These funds make up the majority of our annual funding and allow us to continue generating tourism business for Angels Camp and Calaveras County.

TRANSIENT OCCUPANCY TAX

Angels Camp’s TOT rate was raised from 6% to 10% in 2003, effectively doubling TOT collections by 2004.

The graph below shows Angels Camp’s TOT generation of $787.5 thousand compared to Calaveras County’s $358.9 thousand for 2011.

ANGELS CAMP TOT

To generate your own tourism statistics graphs, visit the CVB website at GoCalaveras.com and navigate to the Member’s Corner from the VISITORS BUREAU drop down menu:

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Click on the link on the side bar that reads: The Importance of Tourism to Calaveras County. You will see some screen shots of these graphs, and links to generate your own.

While you’re on the CVB website, check to make sure your business is listed and includes a great picture and description and links correctly to your website.

For any changes, email info@gocalaveras.com.

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