X Media Lab Sounds Digital London - Jason DaPonte

@jasondaponte

Source: Carphone Warehouse – Mobile Life 2007

The Promise:

‘Your mobile can do anything!’

The Promise:

Statistic: We have an average of 1.3 mobiles each

The Promise:

Teens frequently have a handset for each network

Source: International Telecommunications Union (UN)

The Promise:

Statistic: There are more of them than there are of us

2009: 4.6b ACTIVE mobiles

2008: World population – 6.7b people

2008: 1b+ mobiles sold worldwide

Reality check:

49% of the UK adult public has used mobile data

21% of the UK adult public listens to music on their mobile at least once/month

51% of UK 13 – 17yo listen to music on their mobile at least once/month

Fe_llya on Flickr

So what is this ‘mobile’ thing anyway?

Any interaction with an audience over a portable device or within a mobile situation

We-make-money-not-art on Flickr

How are we doing it?

Take advantage of the unique properties of the medium

Personal

Sociable

Portable

Immediate

Location aware

CONTEXT

So what is context?


Mobile web Mobile media Apps/Widgets


Personalised homepage

Choose and rearrange topics

Set location

Mobile web

So what is this ‘mobile’ thing anyway?Mobile web

So what is this ‘mobile’ thing anyway?Mobile web


Connecting to global audiences not served by PCMobile web

Desktop PC % of total Mobile % of total

United Kingdom 69% United Kingdom 62%

United States 10% United States 8%

Canada 2% Nigeria 6%

Netherlands 1% Kenya 4%

Australia 1% South Africa 2%

So what is this ‘mobile’ thing anyway?Mobile media

MUSIC SCREENSHOTS


Mobile media doesn’t have to be short!Mobile media

On-Demand Radio Streams - Average Duration

0

10

20

30

40

Computer GamesConsole

Mobile

Ave

rage

Dura

tion (

Min

ute

s)

On-Demand TV Streams - Average Duration

0

10

20

30

40

Computer GamesConsole

Mobile

Ave

rage

Dura

tion (

Min

ute

s)


Inbound video creativityMobile media


Stat: Over 2B downloaded iPhone apps

1B from April 2009-September 2009 alone

(And don’t forget iPad, Android, Blackberry, Nokia…)

Apps/Widgets


50 Billion apps are projected for 2012 (a $17.5 billion market)Source: GetJar 2010

Apps/Widgets


Good apps:

Makes your life easier

Uses unique hardware

Makes a better media device

Makes it FUN (aka GAMES)

Apps/Widgets

http://www.facebook.com/photo.php?pid=2573596&id=550221996

So what is the problem?

• Costs

“what a month overseas + iPhone gets you”

http://www.flickr.com/photos/metropolitician


• Costs

• Technology

Gabriel Lopez on Flickr


• Costs

• Technology

• Fragmentation







So what is the future?

Prediction: Mobiles will take centre stage to become primary computing devices

Tambaco the Jaguar on Flickr


Prediction: Messaging types (and contacts) will converge


Prediction: Everything becomes connected and these objects will become prevalent

Mac Funamizu on Petitinvention


Prediction: Everything will be filtered by location

University of Washington

http://www.microvision.com


Prediction: Everything will be filtered by location


Mass participation and creativity will grow

OCARINA


The rest of the world will connect – and we can’t predict what that will mean


Our mobiles will be our constant connections to ‘the cloud’

Your mobile was just the FIRST connected device.

Thanks.Jason DaPonte

[email protected]

http://jasondaponte.wordpress.com

@jasondaponte

mailto:Jason.daponte@b

mailto:Jason.daponte@b

http://jasondaponte.wordpress.com/