@jasondaponte
Source: Carphone Warehouse – Mobile Life 2007
The Promise:
‘Your mobile can do anything!’
The Promise:
Statistic: We have an average of 1.3 mobiles each
The Promise:
Teens frequently have a handset for each network
Source: International Telecommunications Union (UN)
The Promise:
Statistic: There are more of them than there are of us
2009: 4.6b ACTIVE mobiles
2008: World population – 6.7b people
2008: 1b+ mobiles sold worldwide
Reality check:
49% of the UK adult public has used mobile data
21% of the UK adult public listens to music on their mobile at least once/month
51% of UK 13 – 17yo listen to music on their mobile at least once/month
Fe_llya on Flickr
So what is this ‘mobile’ thing anyway?
Any interaction with an audience over a portable device or within a mobile situation
We-make-money-not-art on Flickr
How are we doing it?
Take advantage of the unique properties of the medium
Personal
Sociable
Portable
Immediate
Location aware
CONTEXT
So what is context?
So what is this ‘mobile’ thing anyway?
Mobile web Mobile media Apps/Widgets
So what is this ‘mobile’ thing anyway?
Personalised homepage
Choose and rearrange topics
Set location
Mobile web
So what is this ‘mobile’ thing anyway?Mobile web
So what is this ‘mobile’ thing anyway?Mobile web
So what is this ‘mobile’ thing anyway?
Connecting to global audiences not served by PCMobile web
Desktop PC % of total Mobile % of total
United Kingdom 69% United Kingdom 62%
United States 10% United States 8%
Canada 2% Nigeria 6%
Netherlands 1% Kenya 4%
Australia 1% South Africa 2%
So what is this ‘mobile’ thing anyway?Mobile media
MUSIC SCREENSHOTS
So what is this ‘mobile’ thing anyway?
Mobile media doesn’t have to be short!Mobile media
On-Demand Radio Streams - Average Duration
0
10
20
30
40
Computer GamesConsole
Mobile
Ave
rage
Dura
tion (
Min
ute
s)
On-Demand TV Streams - Average Duration
0
10
20
30
40
Computer GamesConsole
Mobile
Ave
rage
Dura
tion (
Min
ute
s)
So what is this ‘mobile’ thing anyway?
Inbound video creativityMobile media
So what is this ‘mobile’ thing anyway?
Stat: Over 2B downloaded iPhone apps
1B from April 2009-September 2009 alone
(And don’t forget iPad, Android, Blackberry, Nokia…)
Apps/Widgets
So what is this ‘mobile’ thing anyway?
50 Billion apps are projected for 2012 (a $17.5 billion market)Source: GetJar 2010
Apps/Widgets
So what is this ‘mobile’ thing anyway?
Good apps:
Makes your life easier
Uses unique hardware
Makes a better media device
Makes it FUN (aka GAMES)
Apps/Widgets
So what is the problem?
• Costs
“what a month overseas + iPhone gets you”
http://www.flickr.com/photos/metropolitician
So what is the problem?
• Costs
• Technology
Gabriel Lopez on Flickr
So what is the problem?
• Costs
• Technology
• Fragmentation
2009: 4.6b ACTIVE mobiles
2008: World population – 6.7b people
2008: 1b+ mobiles sold worldwide
2009: 4.6b ACTIVE mobiles
2008: World population – 6.7b people
2008: 1b+ mobiles sold worldwide
So what is the future?
Prediction: Mobiles will take centre stage to become primary computing devices
Tambaco the Jaguar on Flickr
So what is this ‘mobile’ thing anyway?
Prediction: Messaging types (and contacts) will converge
So what is the future?
Prediction: Everything becomes connected and these objects will become prevalent
Mac Funamizu on Petitinvention
So what is the future?
Prediction: Everything will be filtered by location
University of Washington
http://www.microvision.com
So what is the future?
Prediction: Everything will be filtered by location
So what is the future?
Mass participation and creativity will grow
OCARINA
So what is the future?
The rest of the world will connect – and we can’t predict what that will mean
So what is the future?
Our mobiles will be our constant connections to ‘the cloud’
Your mobile was just the FIRST connected device.
Thanks.Jason DaPonte
http://jasondaponte.wordpress.com
@jasondaponte