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Learn about two CPG trends that are impacting the consumer goods industry as presented by Accenture at the CGT Sales and Marketing Summit on June 10. Learn more at http://www.accenture.com/cpg.
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Winning in a Connected World: What’s Next? Sloan Broderick Accenture Digital Hyo Yeon Fjord
#whatsnext
Accenture + Fjord design and deliver delight No other partner can credibly bring together all three parts required to truly transform
Customer system: • Elegant • Relevant • Simple
Business system: • Effective • Efficient • Delivers
ROI
Technical system: • Robust • Scalable • Deployed
fast
#whatsnext
TRENDS 2014
EVERY PRODUCT IS A SERVICE WAITING TO HAPPEN
WHAT PRESCRIPTION DOES THE HEALTHCARE INDUSTRY NEED?
UNDERWRITING DIGITAL
TO SERVE OR NOT TO SERVE
YOU ARE THE INTERFACE
IN CONVERSATION WITH OBJECTS
TELCO 3.0
LIVING ARROWS
THE DISTRIBUTED HOME
INVISIBLE MONEY
#whatsnext
EVERY PRODUCT IS A SERVICE WAITING TO HAPPEN #whatsnext
#whatsnext
Copyright © 2014 Accenture All rights reserved. 6
Some companies don’t even make a single product.
#whatsnext
Copyright © 2014 Accenture All rights reserved. 7
Coffee anyone? Nespresso has turned a commodity into a branded service.
#whatsnext
Copyright © 2014 Accenture All rights reserved. 8
Nescafe wakes you up to packaging beyond branding.
#whatsnext
Copyright © 2014 Accenture All rights reserved. 9
Birchbox has wrapped up sampling as a service.
#whatsnext
Copyright © 2014 Accenture All rights reserved. 10
Reframing more than your wrist: Nivea is in the business of protecting children in the sun.
#whatsnext
Copyright © 2014 Accenture All rights reserved. 11
GlowCap remembers so you don’t have to.
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IN CONVERSATION WITH OBJECTS #whatsnext
#whatsnext
Copyright © 2014 Accenture All rights reserved. 14
Mondelez is launching Smart Shelves to identify shopper demographics at point of purchase.
#whatsnext
Copyright © 2014 Accenture All rights reserved. 15
Beacons will illuminate connection points with your consumers.
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16
CPGs can leverage existing smart objects to their advantage in some surprising new ways.
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17
So, what’s next?
NEXT BIG THING Promotion
Digital skills Trade
Sales
#whatsnext
THANK YOU
Sloan Broderick Accenture Digital Hyo Yeon Fjord @accenturesocial @fjord LinkedIn: http://bit.ly/AccentureConsumerGoods
#whatsnext
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