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Presented on 4/15/10 as a part of Career Services workshop at the Heller School, Brandeis University.
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Photo credit: Thomas Hawk, via Creative Commons license
What the heck is Twitter?
(And why should I care?)
What we’ll cover
Twitter basics
Examples
Getting started
Tools that make it easier
Sample use: job search
Best practices
Portions are a remix: Dan Cohen, Full Court Press Communications
http://www.slideshare.net/dcstpaul/twitter-for-us-2010
Twitter http://business.twitter.com/twitter101
Photo credit: danmachold, via Creative Commons license
Twitter is…. Millions of individual
broadcasting networks – built by the users themselves
A new way to speak directly to the people you care about – and that want to hear from you
A giant and total time suck away from what is really important?
Adapted from Twitter for Us - FCPCommunications.com
Photo credit: Terje S. Skerdal, via Creative Commons license http://is.gd/bhJag
“Expect to see an emphasis on the scholarly and research implications of the acquisition… it boggles my
mind to think what we might be able to learn about ourselves and the world around us from this wealth of data. And I'm certain we'll learn things that none of us
now can possibly conceive.”
April 14, 2010
(that’s an average of 600 per second)
A tweet is an individual message
To follow somebody is to subscribe to their messages. This does not mean they will also follow you.
A DM or direct message is a private message on Twitter
RT or retweet is to repost a valuable message from somebody else on Twitter and give them credit Sometimes noted as “via” instead of RT
Photo credit jovike, used via Creative Commons license Adapted from Twitter 101 for Business
@username is a public message to or about an individual on Twitter
A hashtag—the # symbol followed by a term and included in tweets—is a way of categorizing all the posts on a topic
Shortened URLs. To fit links into the short messages, Twitter shrinks some URLs down automatically.
Trending topics are the most-discussed terms on Twitter at any given moment
Photo credit jovike, used via Creative Commons license Adapted from Twitter 101 for Business
First step: "
Listen!
search.twitter.com "
Try searching "for a few keywords
or topics"
Photo credit: Erica Reid, used via Creative Commons license
Search for a user or keyword(s)
RSS feed (read & archive)
Developments
Research
Meetings and Conference Info
Q&A
Conversations
Chit Chat
Campaigns
What do you hear?
Photo credit: bullcitydogs, via Creative Commons license
Photo credit samcrockett, via Creative Commons license
Photo credit: Sifter, used via Creative Commons license
Photo by Thomas Hawk, via Creative Commons license
Photo credit: Nimages DR, via Creative Commons license
18 followers/following 23
716 followers/following 1995
1,094,192 followers/following 59
Photo credit: Nimages DR, via Creative Commons license
Is there a voice missing from the discussion?
Is there information missing?
What value can you add?
Adapted from Twitter for Us - FCPCommunications.com
Ready to give it a try?
Photo credit: kate.e did, via Creative Commons license Adapted from Twitter 101 for Business
Getting started
Signing up takes approximately
one minute
To help people recognize and trust your account, fill out your profile completely and include a picture
Adapted from Twitter 101 for Business
This is where you type your 140
Follow relevant accounts
Following somebody means you’ve subscribed to their tweets
When you find a good candidate, look under their picture for the Follow button
Start small – follow five. Listen for a while. Then follow five more.
Lists are also useful for finding/creating groups on a specific topic
Adapted from Twitter 101 for Business
That’s the basics! But it’s only the
beginning…
TweetDeck
hootsuite
Adapted from Twitter for Us - Part II - FCPCommunications.com
This is where you type your 140
Search term
Adapted from Twitter for Us - Part II - FCPCommunications.com
Type 140 here
Mentions
Integration
Integration
Photo credit: Laszio-photo, via Creative Commons License
http://www.twitjobsearch.com/
Tweetdeck + LinkedIn + job search = JobDeck
Best practices
• Build relationships on Twitter
• Listen for comments about you
• Respond to comments and queries
• Ask questions
• Post links to things people would find interesting
Adapted from Twitter 101 for Business
• Retweet messages you would like to share
• Use a friendly, casual tone
• Don’t spam people
• Don’t tweet anything you wouldn’t want your mother to read…
Best practices
http://is.gd/bhJag
Jodi Sperber
@jsperber
Heller School for Social Policy and Management Brandeis University
April 15, 2010