What kind of

media

institutions

might distribute

your media

product and

why?

Evaluation Task 3

Evaluation Task 3

Our film ‘Cyclone’ is low

budget and the audience it

would attract would be a

niche market rather than a

global target audience. This

is due to the factors such as

a large budget or impressive

special effects it is missing in

order for global conglomerate

companies to be interested in

distributing ‘Cyclone’, we

would aim for a British

independent film company to

distribute. Our film instead of

containing a recognisable or

famous actor or director

contains an up and coming

actor, who has a fan base

within niche markets.

The films is a

technological thriller

set in a post -

apocalyptic future

following the spread

of a computer spread

by the company

Cyclone, as shown in

our opening

sequence, where the

only central

character shown is

our antagonist, Jack

Storm. The rest of

the film follows the

protagonist trying to

reverse the effects of

the virus in a limited

time period, making

our thriller more

suspenseful.

By distributing to

niche markets it

will be cost

efficient and,

considering big

chains of cinema

such as AMC

Entertainment in

America could be

more interested

in showing a

large scale high

concept, high

budget and

highly marketed

film such as The

Avengers, which

will bring in a

global audience

and create much

more profit.

This is why ‘Cyclone’ would aim to be distributed by a

British Independent film company, such as DNA films,

which has been successful in producing very successful and

critically acclaimed pieces such as ‘Trainspotting’, ’28 Days

Later’, ’28 Weeks Later’ and ‘The Beach’. DNA films

produces high concept and high budget films as well as low

budget experimental films, and since the film company has

a sterling reputation for these films, it will create a helpful

platform to launch ‘Cyclone’ from.

The distribution of ‘Cyclone’ would have to be

conventional and low budget, but considering how

the film is based around computers and computer

virus based suspense, we could market via

interactive internet ads, pop up ads and apps on

both computers and phones. This will coincide with

the standard TV spots, trailer on YouTube and

interactive website showing pictures, the trailer and

background of the film.

After the film had been

released into a few select

cinemas in 2D, which for

budgets sake would

probably have a short

run in the theatre and

not have many showings,

I think the film would be

distributed typically

through DVD and Blu-Ray

releases, with different tv

spots shown for these to

generate attention

around the release into

shops and downloading

the film online.