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About me.
• Project Lead/Consultant at Digital Evolution Group• Blogger, Video Blogger, Former Lifecaster on
Justin.TV• _• www.kcsweaterparty.com
[email protected]@ramseym
Where I work.
• 9 year old e-business consultancy• Voted one of the best web development firms in the
region (Ingram’s)• National and regional awards for thought leadership and
results• Exceptional team with in-house strategy, information
architecture, programming, testing, e-marketing and animation skills.
What is Social Media?
• Tools for sharing and discussing information.• SM vs. Social Networking?
= communities w/like interests to connect
[email protected]@ramseym
Social Media isn’t replacing anything.
• SM is in the spectrum of communication.
[email protected]@ramseym
The new influencers.
• Expansion from traditional media.• The rise of the individual.• Trust 2.0, peers not institutions.
[email protected]@ramseym
Proliferation of influencer channels.
• We trust a stranger over any paid-for communications or advertising.
• Blogs are a form of trusted opinion, over magazines and newspapers.
[email protected]@ramseym
…more than just a marketing tool.
• sales/lead acquisitions• internal knowledge development• customer service• operations• executive leadership & visibility• branding• product development
[email protected]@ramseym
…more than just a marketing tool.
• “Chatter Factor”– online vs. offline translation
[email protected]@ramseym
Your website isn’t good enough.
• = 1 component of a larger web strategy– Channels/Gateways to homebase
• Trust factor and credibility• SEO positioning• SM starts conversations & relationships
[email protected]@ramseym
What should you do next?
• Do 15 minutes of Social Media research a day.• Share 1 thing a day.• Find people to follow that interest you.• Be ready to…– Learn, learn, learn.– Let go to gain more.– Risk the unknown, plan to be flexible.
