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What is SEO - 20 Minute Small Business Presentation. Jason Fox of http://www.foxemarketing.com teaches SEO Classes to small business owners. This, What is SEO, presentation covers What, Why, and How.
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S.E.O.Jason Fox – Fox eMarketing
Website: www.FoxeMarketing.comBlog: www.JasonFox.me
Email: [email protected]: @JasonFox_Me
WHAT? (search engine optimization)
PAID ADS (PPC)LOCALIZEDKEYWOR
DS
#1 ORGANIC RESULT (SEO)
WHY? The Data• Worldwide we make 88 Billion Google Searches per Month
• 46% Are Searching For Products or Services• Over 20% of Consumers Used a Search Engine To Research A Product or Service
Before Purchasing• 44% Of Direct Mail Is Never Opened
• SEO Is Less Expensive Than: Telemarketing, Direct Mail, Paid Ads, Trade Shows• Companies With Good SEO get 236% More Monthly Leads• 75% Of People Do Not Look Past The 1st Page Of Results• CARPET CLEANER SMOKEY POINT: 67,600 Results
• People Searching = 0• CARPET CLEANING ARLINGTON: 1,390,000 Results
• Potential Clients Searching = 1,900
If Google Can’t Find You, Your Clients Can’t Find You
Have You Drank The Kool-Aid?
NOT ALL SEO IS CREATED EQUALKeyword Analysis
On Page SEOLink Building
Social SharingWeekly Reports
Guaranteed Page 1 Results
SEO and WEBSITE CONVERSIONwww.FoxeMarketing.com