LOCAL BUSINESS SEARCH ENGINE OPTIMIZATION

Lakeshore Branding

June 23, 2009

Who is this guy?

Marketing Consultant for brands like Dell, Gortex, Jamba Juice, Cartridge World and even the Chicago Bears

I’m Certified Started digital marketing agency 2 years

ago I’m Green 5 things you (hopefully) don’t know

about me

I require 3 pillows to fall asleep…

(head, knees, 1 to cuddle with)

I'm an active volunteer at a senior home….

I went to DePaul University

Started four companies and sold two of them

I am a semi-pro blackjack player

Start from the Beginning

History of Search Google, YouTube, Yahoo, Bing, Facebook On and Off Page, Image, Local Business

Naked Pizza

“69 percent of sales generated during a one-day Twitter advertising blitz”

Chicago Dominos

Dominos

Green Bean Chicago

Local Business Listings

Tips for On Page Optimization

Keep it Clean

No ‘s

Staying Fresh

<tip> Get a good writer </tip>

Techie Stuff

•XML Sitemaps•Robots.txt•Meta Data•Page Titles•Link Anchors Text and Titles•Alt Tags•Clean Url’s

Keep it in the family

Tips for Off Page Optimization

Make some new Friends

Local Listings are your Friend

Website Evaluation

Irv and Shellys

Opportunities for Improvement

On Page Optimization Off Page Usability

Proper Site Structure

Opportunities for Improvement

On Page Optimization Off Page Usability

Dive in the Water is nice….

Thanks for your time.

How can you learn more?

Chris CampbellOffice: 312-229-0038

http://www.lakeshorebranding.comTwitter @lsbranding

Resources

SEO Moz Search Engine Watch Search Engine Land SEO Book Sphinn Chicago SEO Meetup Group Chicago Affiliate Meetup Group Lakeshore Branding Blog David Mihm

Free Tools

Google Webmaster Tools Google Analytics Google Alerts

Local Business

Listings

Local Business Data Providers Review Engines

1. infoUSA2. Superpages3. Localeze4. YellowPages5. Yelp6. InsiderPages7. Niche Industry Sites (BBB,

Vertical Directories)8. Acxiom9. Yahoo10.Citysearch

1. Yelp2. InsiderPages3. Yahoo4. CitySearch5. Google6. Superpages7. Niche Industry Sites (BBB,

Vertical Directories)8. TripAdvisor9. Judysbook10.Kudzu