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Mini Law Lesson What Goldieblox v. Beastie Boys Taught Us Brian Heidelberger [email protected] Twitter @briheidelberger Info @ www.winston.com/bheidelberge r

What golideblox v. beastie boys taught us about copyright parody and advertising

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Page 1: What golideblox v. beastie boys taught us about copyright parody and advertising

Mini Law LessonWhat Goldieblox v. Beastie Boys

Taught Us

Brian Heidelberger [email protected]

Twitter @briheidelbergerInfo @ www.winston.com/bheidelberger

Page 2: What golideblox v. beastie boys taught us about copyright parody and advertising

IMPORTANT DISCLAIMER

• I am not your attorney.• This is not legal advice.

• …. This is only a parody of legal advice

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Page 3: What golideblox v. beastie boys taught us about copyright parody and advertising

Goldieblox Ad

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Page 4: What golideblox v. beastie boys taught us about copyright parody and advertising

The Law• Use of another’s work without permission

can only be legal if it’s a “fair use”• Purpose of use needs to transform the

original and be criticism or commentary, rather than attention getting

• Commercial nature of an ad weighs against “fair use”

• More “transformative” the less the commercial nature matters

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Page 5: What golideblox v. beastie boys taught us about copyright parody and advertising

Supreme Court Sets Standard for “Fair Use”

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Page 6: What golideblox v. beastie boys taught us about copyright parody and advertising

Cases Finding Ad “Fair Use”

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Page 7: What golideblox v. beastie boys taught us about copyright parody and advertising

Cases Finding Ad Not Fair Use

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Page 8: What golideblox v. beastie boys taught us about copyright parody and advertising

Cases Finding Ad Not Fair Use

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Page 9: What golideblox v. beastie boys taught us about copyright parody and advertising

Cases Finding Ad Not Fair Use

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Page 10: What golideblox v. beastie boys taught us about copyright parody and advertising

Who Would Have Won?

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Page 11: What golideblox v. beastie boys taught us about copyright parody and advertising

Teachings

1. Be careful you will likely get a complaint2. Research property owner 3. Ads face an uphill battle 4. Use must comment or criticize the original

work – not just use it because its cool5. Key stakeholders should sign off on risk 6. Most won’t get Goldieblox-style publicity7. Legal battles are expensive – even if you are

right

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Page 12: What golideblox v. beastie boys taught us about copyright parody and advertising

Follow me on Twitter

@BriHeidelberger

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Page 13: What golideblox v. beastie boys taught us about copyright parody and advertising

More Mini Law Lessons

youtube.com/AdAge.com &

youtube.com/BrianHeidelberger

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