Mini Law LessonWhat Goldieblox v. Beastie Boys
Taught Us
Brian Heidelberger [email protected]
Twitter @briheidelbergerInfo @ www.winston.com/bheidelberger
IMPORTANT DISCLAIMER
• I am not your attorney.• This is not legal advice.
• …. This is only a parody of legal advice
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Goldieblox Ad
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The Law• Use of another’s work without permission
can only be legal if it’s a “fair use”• Purpose of use needs to transform the
original and be criticism or commentary, rather than attention getting
• Commercial nature of an ad weighs against “fair use”
• More “transformative” the less the commercial nature matters
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Supreme Court Sets Standard for “Fair Use”
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Cases Finding Ad “Fair Use”
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Cases Finding Ad Not Fair Use
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Cases Finding Ad Not Fair Use
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Cases Finding Ad Not Fair Use
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Who Would Have Won?
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Teachings
1. Be careful you will likely get a complaint2. Research property owner 3. Ads face an uphill battle 4. Use must comment or criticize the original
work – not just use it because its cool5. Key stakeholders should sign off on risk 6. Most won’t get Goldieblox-style publicity7. Legal battles are expensive – even if you are
right
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Follow me on Twitter
@BriHeidelberger
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More Mini Law Lessons
youtube.com/AdAge.com &
youtube.com/BrianHeidelberger
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