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Presented by Lisa Welchman at Web Content Chicago, June 17-18, 2008.Everyone is excited about implementing Web 2.0 technologies and practices in their organization, but are you really ready to do that? One of the foundations of Web 2.0 is sound technology operations which allows rapid content and application development. Join Lisa Welchman as shows you how to measure your readiness for Web 2.0.
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WEB OPERATIONS MANAGEMENT www.welchmanconsulting.com1© 2008 WelchmanPierpoint
Web 2.0 and Web Operations Management
WEB OPERATIONS MANAGEMENT www.welchmanconsulting.com2© 2008 WelchmanPierpoint
About this talk:
Web 2.0 and your business strategy The importance of governance when implementing
Web 2.0 technologies Web 2.0 Product Management Measuring the value of Web 2.0
WEB OPERATIONS MANAGEMENT www.welchmanconsulting.com3© 2008 WelchmanPierpoint
The one thing I’m trying to tell you
You can’t do anything cool on the Web if you lackmature Web Operations Management practices
It’ll just all turn into a big mess
WEB OPERATIONS MANAGEMENT www.welchmanconsulting.com4© 2008 WelchmanPierpoint
Some level setting…
Web Operations Management Web 2.0
WEB OPERATIONS MANAGEMENT www.welchmanconsulting.com5© 2008 WelchmanPierpoint
There is a right way tomanage your Webproducts…. and most ofus aren’t doing it thatway
WEB OPERATIONS MANAGEMENT www.welchmanconsulting.com6© 2008 WelchmanPierpoint
Visionary direction from Senior Management whichinforms the governance and tactical execution ofWeb products
Directly related to the strategic mission and goals ofthe organization
Strategy
WEB OPERATIONS MANAGEMENT www.welchmanconsulting.com7© 2008 WelchmanPierpoint
How decisions are made and implemented with respectto the content, data, and applications associated withorganization’s Web products. It implies:
–an authoritative administrative and programmatic framework–an enforceable set of policies and standards–an effective communications strategy for all Web stakeholders
Governance
WEB OPERATIONS MANAGEMENT www.welchmanconsulting.com8© 2008 WelchmanPierpoint
Execution Web Product Management A centralized Web Division which maintains and
extends Web standards and provides core Webinfrastructure tools
A distributed publishing base of subject matterauthors and experts
WEB OPERATIONS MANAGEMENT www.welchmanconsulting.com9© 2008 WelchmanPierpoint
Strategic Business Metrics Usability Program Web Site Metrics
Measurement
WEB OPERATIONS MANAGEMENT www.welchmanconsulting.com10© 2008 WelchmanPierpoint
My favorite Web 2.0 guy Why is the Web so hard?It used to be fun!
WEB OPERATIONS MANAGEMENT www.welchmanconsulting.com11© 2008 WelchmanPierpoint
Yes, Victor, the Web did used to befun, but you messed it up!
Web 2.0 looks like fun. Maybe I’ll do that…
WEB OPERATIONS MANAGEMENT www.welchmanconsulting.com12© 2008 WelchmanPierpoint
The Web as a platform Harnessing collective intelligence Data is the next Intel inside End of the software release cycle Lightweight user interfaces, development models, AND
business models Software above the level of a single device Rich user experience
From Tim O’Reilly’s paper “What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software 2005: www.oreilly.com
What is Web 2.0
WEB OPERATIONS MANAGEMENT www.welchmanconsulting.com13© 2008 WelchmanPierpoint
Web 2.0 and Web Operations
WEB OPERATIONS MANAGEMENT www.welchmanconsulting.com14© 2008 WelchmanPierpoint
Let’s think about these:
Web 2.0 is supposed to be fun forthe consumers. Not for you.
WEB OPERATIONS MANAGEMENT www.welchmanconsulting.com15© 2008 WelchmanPierpoint
Thanks
