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Web 2.0 and Web Operations Management

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About this talk:

Web 2.0 and your business strategy The importance of governance when implementing

Web 2.0 technologies Web 2.0 Product Management Measuring the value of Web 2.0

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The one thing I’m trying to tell you

You can’t do anything cool on the Web if you lackmature Web Operations Management practices

It’ll just all turn into a big mess

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Some level setting…

Web Operations Management Web 2.0

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There is a right way tomanage your Webproducts…. and most ofus aren’t doing it thatway

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Visionary direction from Senior Management whichinforms the governance and tactical execution ofWeb products

Directly related to the strategic mission and goals ofthe organization

Strategy

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How decisions are made and implemented with respectto the content, data, and applications associated withorganization’s Web products. It implies:

–an authoritative administrative and programmatic framework–an enforceable set of policies and standards–an effective communications strategy for all Web stakeholders

Governance

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Execution Web Product Management A centralized Web Division which maintains and

extends Web standards and provides core Webinfrastructure tools

A distributed publishing base of subject matterauthors and experts

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Strategic Business Metrics Usability Program Web Site Metrics

Measurement

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My favorite Web 2.0 guy Why is the Web so hard?It used to be fun!

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Yes, Victor, the Web did used to befun, but you messed it up!

Web 2.0 looks like fun. Maybe I’ll do that…

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The Web as a platform Harnessing collective intelligence Data is the next Intel inside End of the software release cycle Lightweight user interfaces, development models, AND

business models Software above the level of a single device Rich user experience

From Tim O’Reilly’s paper “What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software 2005: www.oreilly.com

What is Web 2.0

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Web 2.0 and Web Operations

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Let’s think about these:

Web 2.0 is supposed to be fun forthe consumers. Not for you.

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Thanks