WEB 2.0 The internet’s social revolution

Presented to International Association of Administrative ProfessionalsBy Whit Tice 3/9/2010

Presentation Flow

Handouts Whitroduction - Who’s this Whit guy? Internet background Social revolution Types of web 2.0 techniques and tools

Social Navigation Social Networking Wikis Forums Blogs Microblogs

Q&A

Handouts

Please fill out the handouts Content will be used during

presentation and combined afterwards for follow up

Whitroduction

Educational background: Bachelor of Science in Computer Science (2003) Masters of Business Administration (2008) Positive Organizational Development and Change (2009)

Professional web 2.0 experience IBM, studying open source communities Boeing, adapting enterprise change model to web 2.0 Consulting, utilized Web 2.0 for project management

Personal web 2.0 experience: Professionally very involved in LinkedIn social

networking/navigation, Wordpress blogging, and Twitter microblogging

Personally involved in Facebook and Twitter social networking/navigation

Very Brief Internet History Started from collaboration of government

and research institutions Notably, Defense Advance Research Project

Agency (DARPA 1973), MIT, IBM, Xerox and more Standards formed

TCP/IP for transmission DNS hosting

Commercial interaction as PCs came about in 1980’s-1990’s User communities formed ISPs - AOL, Netscape, Earthlink, Netzero and more

Internet Social Revolution1

The ubiquity and popularity of the internet brought with it the social interaction. That social interaction is the next level of the internet’s development. It is Web 2.0.

Static web pages of information now can be augmented with human experience, knowledge, and ideas.

Gartner prediction: “By 2014, social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20 percent of business users.”2

Social Navigation

Description: Using the internet to follow the course and experience of

others. This is like walking through a forest. Naturally, you’d seek out the trail that was paved the most. This is relying on previous experience. Similarly, socially navigating the web works in much the same way.

Up side: Saves time Helps ensure you have experiences you want

Down side: It can take time for information to build up before it’s

useful Uses:

Consumer reviews Favorite sites and resources

Social Navigation Example

Social Navigation Example

Social Navigation Example

Social Navigation Example

Audience examples:

Favorite restaurant sharing

Favorite website sharing

Social Networking

Description: Connecting via the internet for advice, reconnecting,

getting to know new people Up side:

Networking to help professionally, personally or just for fun

Down side: Time wasted, awkward connections from high school

Uses: Expand your access to personal/professional colleagues Expert assistance Event planning/attendance Job lookups and investigations

Social Networking Example

Social Networking Example

Social Networking Example

Dentyne commercial about friend requests3

Social Networking Example

Audience examples:

Professional Interest or Challenge sharing & collaborating

Learning goal for 2010 sharing & collaborating

Wikis

Description: Collaborative encyclopedia, message board or document

Up side: Anyone can contribute – everyone can add value to the

site easily Down side:

Anyone can contribute – there might be a need to have an administrator approve changes or give access levels to make certain people do not put in wrong information

Uses: Project documents Meeting notes Information repository

Wiki Example

Stephen Colbert on Wikipedia usage4

Forums

Description: Online message board where topics are discussed,

often talking with or getting help from an expert Up side:

Ability to answer tough, complex questions Easy to hold discussions

Down side: Unanswered questions Too much information or bad information (spam)

Uses: Q&A Fan sites

SparksPeople

Forum Example

Forum Example

Forum Example

Blogs

Description: An online journal or article that professional or

personal purposes to an open or closed audience Up side:

Easy to follow areas of interest and can get great information

Down side: Low quality information causes wasted time

Uses: Journaling Resource sharing Personal or professional articles

Blog Example

Blog Example

Microblogs Description:

Short, quick updates (140 characters) that share information to a large audience

Up side: Very easy to share and read resource sharing and

communication Down side:

Mundane, trite information spreading “Another tweet claimed the following: ‘UPS IS SHIPPING

TO HAITI FOR FREE TOMORROW UNDER 50 lbs. Clothing/food drives @ all United Way & Salvation Army.’ The Truth: UPS reports that no such offer has been made and the company can’t even get its trucks around the country.”5

Uses: Quick research, networking and reading Sharing what’s happening from a porch or otherwise

Microblog Example

Microblogs Example

Verizon commercial about status updates6

Q&A

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References

1. The Web 1.0 to Web 2.0 table comparison image was taken 2/15/2010 from http://oreilly.com/web2/archive/what-is-web-20.html

2. Article quote taken from http://www.gartner.com/it/page.jsp?id=1293114 on 2/4/2010

3. Youtube video taken from http://www.youtube.com/watch?v=S5LnMngY51c on 2/6/2010

4. Youtube video taken from http://www.youtube.com/watch?v=20PlHx_JjEo on 2/6/2010

5. Article excerpt taken from http://www.saycampuslife.com/2010/01/15/twitter-rumors-reveal-underside-of-social-media/?utm_source=twitterfeed&utm_medium=twitter on 2/4/2010

6. Youtube video taken from http://www.youtube.com/watch?v=20PlHx_JjEo on 2/6/2010

7. Blogs, Forums, and Twitter images taken from their respective home pages and simple navigation on 2/15/2010